Dear IB/IM Teachers:


If you're teaching International Business/Marketing/Management, or related courses and want to add an experiential component to your course, the X-Culture is accepting applications for 2015-2 semester (August-October and October-November tracks).


X-Culture is a partnership of IB professors from around the world.

Over 3,500 MBA/EMBA/Undergraduate students from 100 universities in 40 on 6 continents participate in X-Culture in a given semester (over 20,000 took part in X-Culture so far).


The students are put in Global Virtual Teams of about 7 (each from a different country) and the teams work for a semester on real-life IB challenges presented by real-life companies, thereby experiencing first-hand the challenges and learning best practices of international teamwork, as well as gaining valuable international business consulting experience.  

The best students are then invited to X-Culture Symposium (last few hosted by Mercedes-Benz, Home Depot, Louis Vuitton).  


Here is how it works:  

Here is why you as a professor want to add it to your course:  


X-Culture is also an excellent research platform. We collect longitudinal multi-source multi-level data on GVTs (over 2,000 variables total), so if you’re interested in research on groups, we have the biggest and deepest dataset in the world.  


More about X-Culture:


AIB Insights:

But does it work? Evidence in AMLE:


The application process is competitive. Over 100 instructors/universities have already applied for the next semester, but we can still accepted a dozen or so applications. Instructors teaching outside the U.S. (over-representation) and research-active academics are especially encouraged to apply.



- Undergraduate

- MBA and other Master’s



Early track tentative dates: Aug 20 - Oct 15, 2015

Application deadline: Aug 10, 2015


Late track tentative dates: Oct 1 - Nov 25

Application deadline: Sep 20, 2015







Dr. Vas Taras

Dean and Tracy Priddy Dean’s Notable Scholar

X-Culture Project Director

Associate Editor of the International Journal of Cross-Cultural Management

Department of Management

Bryan School of Business and Economics

University of North Carolina at Greensboro

349 Bryan

POB 26165, Greensboro, NC 27402-6165


[log in to unmask]


AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance: [log in to unmask]
AIB-L is a moderated list.