The contents of the latest issue of:
International Journal of E-Services and Mobile Applications (IJESMA)
Volume 7, Issue 3, July - September 2015
Published: Quarterly in Print and Electronically
ISSN: 1941-627X; EISSN: 1941-6288;
Published by IGI Global Publishing, Hershey, USA

Editor(s)-in-Chief: Ada Scupola (Roskilde University, Denmark)

Note: There are no submission or acceptance fees for manuscripts submitted to the International Journal of E-Services and Mobile Applications (IJESMA). All manuscripts are accepted based on a double-blind peer review editorial process.


Mobile Service Capabilities: Evidence from a Ghanaian Mobile Service Provider

Joseph Budu (School of Technology, GIMPA, Accra, Ghana), Richard Boateng (University of Ghana Business School, Accra, Ghana)

Although there is vast literature about the contemporary mobile services (m-services) phenomenon, there is a lack of focus on the strategic processes through which m-services are developed. The dynamic capability framework which lends itself as an appropriate theoretical means of exploring this research gap also lack empirical testing within the m-service research space. The purpose of this paper is to begin to address these gaps in the literature by drawing how a Ghanaian m-services developer develops capabilities to create m-services. This case study gathered qualitative data through key informant interviews, participant observation and a review of accessible company documents, and e-mail correspondence. Drawing on literature on dynamic capabilities, this study draws three conclusions. First, there are four types of m-service capabilities that can be developed i.e. informational, interactional, transactional, and transformational m-service capabilities. Further, the type of m-service capability determines the type of m-service that can be provided. Second, political change determines the type of m-service capability that an m-service provider develops. Third, the extent to which an m-service impacts on its intended market is dependent on the extent of market readiness for that particular m-service type. This study's contribution lies in the operationalisation of the dynamic capability framework in the m-service context. This paper is the first to adapt the dynamic capability framework within the m-service setting to unearth an understanding of how m-service providers create capabilities to develop m-services.

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Mobile Banking Adoption in the United States: A Structural Equation Modeling Analysis

Michel N. Engwanda (Jones International University, Centennial, CO, USA)

Mobile banking penetration has been relatively low even though smartphones are the most dominant forms of mobile computing in the United States. This quantitative correlational study is focused on how consumers ‘perceptions affect their intention to use mobile banking in the United States. Among U.S. consumers with smartphones, Internet access, and a bank account; 68% used Internet, 33% used telephone-based banking, and only 21% engaged in some type of mobile banking activities in 2011. The web-based survey used in this study was derived from the technology acceptance model extended by the innovation diffusion theory. Data were collected by e-mail from a random sample of 398 people in the United States. The structural equation modeling (SEM) technique was used to analyze data. The results indicated that, perceived compatibility, credibility, and costs were the significant predictors of mobile banking adoption in the United States.

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Identifying the Contemporary Status of E-Service Sustainability Research

Ali Husnain (Örebro University, Örebro, Sweden & COMSATS Institute of Information Technology Virtual campus, Islamabad, Pakistan), Anders Avdic (Örebro University, Örebro, Sweden & Dalarna University, Falun, Sweden)

Sustainable development is a world-wide major concern, required in every domain of life, including that of government. E-services are widely acknowledged for the contribution they make to e-government. The research question raised in this study is: What is the existing status of e-service sustainability research? The research method used is a literature study that adopts a concept-centric approach. Selected literature was then analyzed using the twin concepts of e-service sustainability itself and the enabler (secondary) effects of sustainable e-services. The Triple Bottom Line's model was used to further categorize the findings using economic, environmental, and social sustainability concepts. The results of the study revealed a lack of research into e-service sustainability. By way of contrast, it revealed 20 articles that cover the enabler effect. Existing research is related to economic and social dimensions, with the most common topic being related to user satisfaction.

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What We Know and Do Not Know About Mobile App Usage and Stickiness: A Research Agenda

Christopher P. Furner (Department of Management Information Systems, East Carolina University, Greenville, NC, USA), Pradeep Racherla (Woxsen School of Business, Jubilee Hills, India), Jeffrey S. Babb (West Texas A&M University, Canyon, TX, USA)

Mobile applications (apps) have transformed the way firms and consumers communicate with each other, and have now become integral to firms' marketing strategies. However, in a marketplace characterized by myriad choices, one of the biggest challenges that Marketers face is to foster continued and frequent use, or stickiness. This brings forth two important questions: what factors affect consumers' decision to use and “stick” to apps? What are the key outcomes of stickiness for both consumers and firms? This study maps the conceptual and research issues underlying consumers' decision journey and outcomes with respect to mobile app use. We build a framework based on the central tenets of interactivity combined with the insights gleaned from a survey of interdisciplinary literature. We discuss the implications for research and practice in this emerging area of interest.

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For full copies of the above articles, check for this issue of the International Journal of E-Services and Mobile Applications (IJESMA) in your institution's library. This journal is also included in the IGI Global aggregated "InfoSci-Journals" database:


Mission of IJESMA:

The International Journal of E-Services and Mobile Applications (IJESMA) promotes and publishes state-of-the art research regarding different issues in the production management, delivery and consumption of e-services, self services, and mobile communication including business-to-business, business-to-consumer, government-to-business, government-to-consumer, and consumer-to-consumer e-services relevant to the interest of professionals, academic educators, researchers, and industry consultants in the field.

Indices of IJESMA:

Coverage of IJESMA:

Topics to be discussed in this journal include (but are not limited to) the following:

ˇ  Adoption and diffusion of e-services

ˇ  Conceptual foundations and theoretical frameworks of e-services

ˇ  E-banking

ˇ  E-government

ˇ  E-health

ˇ  E-libraries

ˇ  E-services and business models

ˇ  E-services and competences

ˇ  E-services and entrepreneurship

ˇ  E-services and human resource management

ˇ  E-services and innovation

ˇ  E-services and knowledge management

ˇ  E-services and marketing

ˇ  E-services and security

ˇ  E-services and strategies

ˇ  Service science

ˇ  Service systems

ˇ  Servitization

ˇ  Social media

ˇ  Understanding services and e-services

ˇ  Web-based portals offering different kind of services

Interested authors should consult the journal's manuscript submission guidelines



Ada Scupola

Associate Professor, MBA, Msc., Ph.D Department of Communication,

Business and Information Technologies Hus 44.3 Roskilde University

DK-4000 Roskilde, Denmark

Tel: + 45 46 74 25 98

Fax: + 45 46 74 30 81

e-mail: [log in to unmask]

Web site:


Editor-In-Chief, International Journal of E-Services and Mobile





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