Dear AIB Colleagues:

 

Andrew Thomas and I have just published The Customer Trap: How to Avoid the Biggest Mistake in Business, a sequel to The Distribution Trap, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. One of the arguments in the book is that a great deal of U.S. foreign direct investment is the result of pressure from large-scale customers (e.g. Walmart, Amazon, Home Depot). Manufacturers are engaging in FDI because they are being forced to outsource by their Mega Customers. For more information visit http://www.thecustomertrap.com/

 

Thanks,

 

Tim

 

Tim Wilkinson, Ph.D.

Professor and Charles L. Boppell Dean | School of Business

Whitworth University | 300 West Hawthorne Road | Spokane, WA 99251

Tel:  509-777-4567 | | Email: [log in to unmask]