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Dear AIB Colleagues: Andrew Thomas and I have just published The Customer Trap: How to Avoid the Biggest Mistake in Business, a sequel to The Distribution Trap, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. One of the arguments in the book is that a great deal of U.S. foreign direct investment is the result of pressure from large-scale customers (e.g. Walmart, Amazon, Home Depot). Manufacturers are engaging in FDI because they are being forced to outsource by their Mega Customers. For more information visit http://www.thecustomertrap.com/ Thanks, Tim Tim Wilkinson, Ph.D. Professor and Charles L. Boppell Dean | School of Business Whitworth University | 300 West Hawthorne Road | Spokane, WA 99251 Tel: 509-777-4567 | | Email: [log in to unmask]<mailto:[log in to unmask]> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.