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Dear Ma'am or Sir:

Please distribute the following Call For Chapters to your subscribership
at the Academy of International Business of Michigan State University:

http://www.igi-global.com/publish/call-for-papers/call-details/1563

Please note there is an International Business component to this
Call. Following is additional information regarding this matter:

Editors
Bryan Christiansen (PryMarke, LLC, USA)
Dr. Ewa Lechman (Gdansk University of Technology, Poland)

Call for Chapters
Proposals Submission Deadline: January 31, 2015
Full Chapters Due: May 31, 2015

Introduction
For release in the Advances in Finance, Accounting, and Economics
<
http://www.igi-global.com/book-series/advances-finance-accounting-economics/73685
>
Book Series.

Series Editor(s): Ahmed Driouchi (Al Akhawayn University, Morocco)

ISSN: 2327-5677

The *Advances in Finance, Accounting, and Economics (AFAE)* book
series aims to publish comprehensive and informative titles in all areas
of economics and economic theory, finance, and accounting to assist in
advancing the available knowledge and providing for further research
development in these dynamic fields.

* * *

Neuroeconomics is an interdisciplinary field that seeks to explain
human decision making, the ability to process multiple alternatives and to
follow a course of action. It studies how economic behavior can shape our
understanding of the brain, and how neuroscientific discoveries
can constrain and guide models of economics. It combines research methods
from neuroscience, experimental and behavioral economics, and cognitive and
social psychology. As research into decision-making behavior
becomes increasingly computational, it has also incorporated new approaches
from theoretical biology, computer science, and mathematics. Neuroeconomics
studies decision making by using a combination of tools from these fields
to avoid the shortcomings that arise from a single-perspective approach.

In mainstream economics, expected utility (EU), and the concept
of rational agents are still being used. Many economic behaviors are
not fully explained by these models, such as heuristics and framing.
Behavioral economics emerged to account for these anomalies by
integrating social, cognitive, and emotional factors in understanding
economic decisions. Neuroeconomics adds another layer by using
neuroscientific methods in understanding the interplay between
economic behavior and neural mechanisms. By using tools from various
fields, some scholars claim that neuroeconomics offers a more integrative
way of understanding decision making.

Objective
The primary objective of the proposed publication is that of
Reference material for scholars and business executives who need to
understand the importance and influence of neuroeconomics on 21st
century developing and developed economies. The secondary objective is
to provide a foundation for other similar books on the subject. The
book should be published because there are few reference / resource
materials available on the emerging field of neuroeconomics

Target Audience
The primary intended audience is leading academics and
scholar-practitioners who need a single reference source for this
field. The secondary intended audience is business executives
and undergraduate/graduate business students who require the same
Reference material.

Recommended Topics (not exclusive):
   - The Fundamentals of Neuroeconomics
   - Neuroeconomics Theory
   - Game Theory
   - Computational Process Models
   - Expected Utility Theory
   - Behavioral Modeling
   - Rational Choice
   - Measurement and Manipulation Techniques
   - Convergence of Models
   - Cellular Structure of Information Encoding in the Brain
   - Plasticity and Memory
   - Neural and Psychological Foundations of Economic Preferences
   - Stimulus Values
   - Neural Representation of Uncertainty and Risk
   - Psychopharmacology
   - Multistage Neuro-Cognitive Models
   - Learning and Valuation
   - Sequential Predictions
   - Value- and Procedure-Based Strategies
   - The Neural Mechanisms of Choice
   - Decision Neuroscience
   - Benefits and Costs of Decision-Making
   - Behavioral Game Theory
   - Social Valuation and Choice
   - Determinism
   - Analytic Mathematics
   - Sherringtonian Paradigm
   - Neurobiology
   - Modularity and Evolution
   - Artificial Intelligence
   - Computational Neuroscience
   - Marr's Approach
   - Evolution, Probability, and Economics
   - Irreducible Uncertainty
   - Classical Dualism and Physiological Monism

Submission Procedure
Researchers and practitioners are invited to submit on or before
March 31, 2015, a 2-3 page chapter proposal with potential
References clearly explaining the mission and concerns of the
proposed Chapter. Authors of accepted proposals will be notified within two
weeks after submission. Full articles are expected to be submitted by *May
31, 2015*. All submitted chapters will be reviewed on a double-blind
review basis. Contributors are expected to serve as reviewers for at least
two submissions.

Note: There are no submission or acceptance fees for manuscripts
submitted to this book publication,*Handbook of Research on
Neuroeconomics and the Decision-Making Process*. All manuscripts
are accepted based on a double-blind peer review editorial process.
Full chapters may be submitted to this book here: Submit a Chapter
<
http://www.igi-global.com/submission/submit-chapter/?projectid=ee3bf0af-b447-49df-9923-bae33456ca19
>

All proposals should be submitted through the link at the bottom of
this page.

Publisher
This book is scheduled to be published by IGI Global (formerly Idea
Group Inc.), publisher of the "Information Science Reference"
(formerly Idea Group Reference), "Medical Information Science
Reference," Business Science Reference," and "Engineering Science
Reference" imprints. For additional information regarding the
publisher, please visit www.igi-global.com. This publication is anticipated
to be released in 2016.

*Important Dates*
Phase 1:
Proposal Submission Deadline: *March 31, 2015*
Full Chapter Submission: *May 31, 2015*

Phase 2:
Peer-Review Process: May 31, 2015 - July 15, 2015
Review Results to Authors: July 31, 2015

Phase 3:
Revised Chapter Submission: August 31, 2015
Final Acceptance Notifications: September 15, 2015
Submission of Final Chapters to Editors:
*September 30, 2015*

Inquiries
Please send all inquiries to Bryan Christiansen at:
[log in to unmask]

Sincerely,

Bryan Christiansen
Chairman
PRYMARKE, LLC
9408 Bellevue Road
Battle Creek, Michigan  49014   USA

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