Dear Ma'am or Sir:

Please distribute the following Call For Chapters to your subscribership at the Academy of International Business of Michigan State University:

Please note there is an International Business component to this
Call. Following is additional information regarding this matter:

Bryan Christiansen (PryMarke, LLC, USA)
Dr. Ewa Lechman (Gdansk University of Technology, Poland)

Call for Chapters
Proposals Submission Deadline: January 31, 2015
Full Chapters Due: May 31, 2015

For release in the Advances in Finance, Accounting, and Economics
Book Series.

Series Editor(s): Ahmed Driouchi (Al Akhawayn University, Morocco)

ISSN: 2327-5677

The *Advances in Finance, Accounting, and Economics (AFAE)* book series aims to publish comprehensive and informative titles in all areas of economics and economic theory, finance, and accounting to assist in
advancing the available knowledge and providing for further research
development in these dynamic fields.

* * *

Neuroeconomics is an interdisciplinary field that seeks to explain
human decision making, the ability to process multiple alternatives and to follow a course of action. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can constrain and guide models of economics. It combines research methods from neuroscience, experimental and behavioral economics, and cognitive and social psychology. As research into decision-making behavior becomes increasingly computational, it has also incorporated new approaches from theoretical biology, computer science, and mathematics. Neuroeconomics studies decision making by using a combination of tools from these fields to avoid the shortcomings that arise from a single-perspective approach. In mainstream economics, expected utility (EU), and the concept
of rational agents are still being used. Many economic behaviors are not fully explained by these models, such as heuristics and framing.
Behavioral economics emerged to account for these anomalies by integrating social, cognitive, and emotional factors in understanding economic decisions. Neuroeconomics adds another layer by using neuroscientific methods in understanding the interplay between economic behavior and neural mechanisms. By using tools from various fields, some scholars claim that neuroeconomics offers a more integrative way of understanding decision making.

The primary objective of the proposed publication is that of
Reference material for scholars and business executives who need to
understand the importance and influence of neuroeconomics on 21st century developing and developed economies. The secondary objective is to provide a foundation for other similar books on the subject. The book should be published because there are few reference / resource materials available on the emerging field of neuroeconomics

Target Audience
The primary intended audience is leading academics and
scholar-practitioners who need a single reference source for this
field. The secondary intended audience is business executives
and undergraduate/graduate business students who require the same
Reference material.

Recommended Topics (not exclusive):
   - The Fundamentals of Neuroeconomics
   - Neuroeconomics Theory
   - Game Theory
   - Computational Process Models
   - Expected Utility Theory
   - Behavioral Modeling
   - Rational Choice
   - Measurement and Manipulation Techniques
   - Convergence of Models
   - Cellular Structure of Information Encoding in the Brain
   - Plasticity and Memory
   - Neural and Psychological Foundations of Economic Preferences
   - Stimulus Values
   - Neural Representation of Uncertainty and Risk
   - Psychopharmacology
   - Multistage Neuro-Cognitive Models
   - Learning and Valuation
   - Sequential Predictions
   - Value- and Procedure-Based Strategies
   - The Neural Mechanisms of Choice
   - Decision Neuroscience
   - Benefits and Costs of Decision-Making
   - Behavioral Game Theory
   - Social Valuation and Choice
   - Determinism
   - Analytic Mathematics
   - Sherringtonian Paradigm
   - Neurobiology
   - Modularity and Evolution
   - Artificial Intelligence
   - Computational Neuroscience
   - Marr's Approach
   - Evolution, Probability, and Economics
   - Irreducible Uncertainty
   - Classical Dualism and Physiological Monism

Submission Procedure
Researchers and practitioners are invited to submit on or before
*January 31, 2015*, a 2-3 page chapter proposal with potential References clearly explaining the mission and concerns of the proposed Chapter. Authors of accepted proposals will be notified within two weeks after submission. Full articles are expected to be submitted by *May 31, 2015*. All submitted chapters will be reviewed on a double-blind review basis. Contributors are expected to serve as reviewers for at least two submissions.

Note: There are no submission or acceptance fees for manuscripts
submitted to this book publication,*Handbook of Research on Neuroeconomics and the Decision-Making Process*. All manuscripts are accepted based on a double-blind peer review editorial process. Full chapters may be submitted to this book here: Submit a Chapter

All proposals should be submitted through the link at the bottom of
this page.

This book is scheduled to be published by IGI Global (formerly Idea
Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit This publication is anticipated to be released in 2016.

*Important Dates*
Phase 1:
Proposal Submission Deadline: *January 31, 2015*
Full Chapter Submission: *May 31, 2015*

Phase 2:
Peer-Review Process: May 31, 2015 - July 15, 2015
Review Results to Authors: July 31, 2015

Phase 3:
Revised Chapter Submission: August 31, 2015
Final Acceptance Notifications: September 15, 2015
Submission of Final Chapters to Editors:
*September 30, 2015*

Please send all inquiries to Bryan Christiansen at:
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Bryan Christiansen
9408 Bellevue Road
Battle Creek, Michigan  49014   USA

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