AIB members might find something of interest in my new book, "Greening of
Capitalism: How Asia is Leading the Next Great Transformation", published
by Stanford University Press. The book is relevant to IB scholars in that
it tackles the issue of the greening of economies from the perspective of
the emerging industrial giants, notably China but also India, Brazil and
other emerging industrial powers.

The book’s premise is that as China, India, and other late industrializers
grow, they are confronted with an inconvenient truth: They cannot rely on
the conventions of capitalism as we know them today. Western industrialism
has achieved miracles, promoting unprecedented levels of prosperity and
raising hundreds of millions out of poverty. Yet, if allowed to proceed
unencumbered, this paradigm will do irreversible harm to the planet.

The book argues that of necessity, a new approach to environmentally
conscious development (“green growth”) is already emerging in the East,
with China leading the way. Taking issue with zero-growth advocates and
free-market environmentalists, I argue that while China is building a
well-known “black” industrial system, it is at the same time creating a
complementary “green” system that promises to become more relevant and
important. *Greening of Capitalism* charts this transformation and sketches
out a framework for evaluating what a more sustainable capitalism might
look like.

For further details please access the publisher's webpage, at:

Professor John A. Mathews
MGSM  Macquarie University
Sydney NSW 2109   Australia
Tel +612 9850 6082
Email  [log in to unmask]

2009 - 2012 Eni Chair of Competitive Dynamics and Global Strategy
LUISS Guido Carli University
Viale Romania 32   00197 Roma   Italy

My new book "Greening of Capitalism: How Asia is Driving the Next Great
Transformation" is now published by Stanford University Press:

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