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*Columbia FDI Perspectives*

Perspectives on topical foreign direct investment issues
No. 139  January 19, 2015
Editor-in-Chief: Karl P. Sauvant ([log in to unmask])
Managing Editor: Adrian P. Torres ([log in to unmask])



*Africa rising out of itself: The growth of intra-African FDI*
<http://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=980c4529a1&e=6f8fc3f180>
by
Ralf Krüger and Ilan Strauss* <#14b090223bb7c507__edn1>


Over the last decade Africa has attracted an increasing share of global
foreign direct investment (FDI) inflows. China and other emerging markets
are usually highlighted as important sources of this increase — and they
are. However, perhaps the most significant contributor has been Africa
itself.

In 2008, at the zenith of the global financial crisis, African firms
dramatically expanded their Africa-wide presence. Intra-African greenfield
FDI projects accounted for just 8% of all such projects into Africa in
2007, but rose to 22% in 2013, making Africa the second largest source of
greenfield FDI projects into Africa in 2013, after Western Europe. Its
relative contribution by capital expenditure is very similar. Relatedly,
mergers and acquisitions (M&As) by deal volume shows that African acquirers
have been the primary source of cross-border M&A since 2006.[1]
<#14b090223bb7c507__edn2>

At the forefront are South African firms. The share of African countries in
South Africa’s outward FDI assets nearly doubled between 2004 and 2012, to
21%.[2] <#14b090223bb7c507__edn3> South African firms accounted for one
third of all intra-African greenfield investment projects between January
2003 and January 2014, with the remainder coming from Kenya (14%) and
Nigeria (12%), followed by Togo, Egypt, Mauritius, and Tunisia (20%
combined).

Less risk-averse African investors look beyond the usual suspects. FDI from
developed economies largely goes to South Africa, North Africa and the oil
exporters. By contrast, the largest recipients of intra-African FDI
projects between January 2003 and January 2014 were (in order) Ghana,
Uganda, Tanzania, Nigeria, Kenya, Rwanda, and Zambia. These seven countries
received over 45% of total intra-African investment projects (over 400)
during this period. Moreover, intra-African FDI was the primary source of
project inflows for several smaller African economies (e.g., Burundi,
Rwanda, South Sudan) – even if absolute numbers are modest.

Intra-African FDI has driven investment into Africa’s service and consumer
industries. Local brands with strong growth are at times challenging
non-African multinational enterprises (MNEs).[3] <#14b090223bb7c507__edn4>
Perhaps most visible has been the regional expansion of African retailers,
often through M&As. In response, non-African MNEs are increasing investment
and expanding product ranges in Africa. This has supported a widespread
*relative* shift away from resource-seeking FDI, which declined from 35% of
the number of incoming greenfield projects (and 81% of capital expenditure)
in 2003, to 11% of project inflows (and 36% of capital expenditure) in
2013. A strong reversal seems unlikely soon, with the Bloomberg Commodity
(price) Index at a five year low.

The rise of intra-African FDI has had two clear impacts. First, African
investors are slowly becoming more competitive as they acquire
complementary assets, expand scale and enhance brand value.[4]
<#14b090223bb7c507__edn5> Second, competition in Africa is increasing. This
is creating a virtuous circle as investments from companies who fear being
permanently disadvantaged as late movers, or see their market positions
slipping, are sucked in.

Intra-African FDI can have further benefits for lead firms and local
suppliers. For the latter, product and process standards may be easier to
meet. For lead firms, regional suppliers can reduce lag and lead times in
production (such as for Southern African clothing production).

However, intra-African FDI is not an unmitigated blessing: pre-existing
suppliers of lead firms often largely benefit (at least initially) from the
resulting demand increase, while upgrading opportunities for new local
suppliers will be strictly governed by the lead firm. This is because
intra-African FDI is driven by large enterprises (such as Dangote and
Shoprite), which confront the same forces of global competition as
non-African investors by squeezing suppliers.

How then can the benefits be fostered? Governments can help local suppliers
become more competitive by developing complementary infrastructure, using
targeted cluster policies (including training and innovation strategies),
and judiciously adopting local content requirements (when possible).

Essential for integrating smaller suppliers and upgrading producer
capabilities is the facilitation of competitive market access to regional
as well as *global* input and output markets. The ongoing Tripartite FTA
negotiation is important in this respect,[5] <#14b090223bb7c507__edn6>
despite concerns over the size of its potential market access gains.[6]
<#14b090223bb7c507__edn7> Cross-border investment issues in the FTA, when
negotiated, have considerable potential to create uniformity in how FDI is
managed and can establish a more sustainable investment framework,[7]
<#14b090223bb7c507__edn8> provided enforcement institutions are established.

The harmonization of labor legislation, already agreed upon by most
regional economic communities, requires proper implementation and
monitoring to support economic and social upgrading. This is particularly
salient as investors from developing countries often have less developed
corporate social responsibility codes and related standards. Finally,
investment promotion agencies in African countries need to be better
attuned to the prominence and particularities of African FDI.

Without these and other policies, our concern is that smaller domestic
enterprises and producers risk not sharing sufficiently in the gains from
intra-African FDI.


------------------------------

* <#14b090223bb7c507__ednref1> Ralf Kr*ü*ger ([log in to unmask]) is
Manager, Sustainable Development Programme, ITCILO, Turin; Ilan Strauss (
[log in to unmask]) is a PhD student at the New School and a consultant
for UNCTAD’s *World Investment Report*. This *Perspective* uses FDI project
data from the Financial Times fDi database and builds on the AfDB’s *African
Development Report 2013/14*; the authors recognize that project data may
give a different picture than FDI data. The authors are grateful to
Masataka Fujita, Robert Grosse and Padma Mallampally for their helpful peer
reviews. *The views expressed by the authors of this **Perspective** do not
necessarily reflect the opinions of the institutions they are affiliated
with or of Columbia University or its partners and supporters. **Columbia
FDI Perspectives** (ISSN 2158-3579) is a peer-reviewed series.*

[1] <#14b090223bb7c507__ednref2> Mergermarket, *Deal Drivers Africa 2013*,
available at
http://mergermarketgroup.com/wp-content/uploads/2013/12/Deal_Drivers_Africa_2013.pdf
<http://columbia.us6.list-manage1.com/track/click?u=ab15cc1d53&id=91d4ab19ad&e=6f8fc3f180>
.

[2] <#14b090223bb7c507__ednref3> South African Reserve Bank, *Quarterly
Bulletin* (various years), available at
https://www.resbank.co.za/PUBLICATIONS/QUARTERLYBULLETINS/Pages/Quarterly-Bulletin.aspx

[3] <#14b090223bb7c507__ednref4> *See* “The rise of Africa’s B-brands,” *The
Africa Report*, May 16, 2014,
http://www.theafricareport.com/North-Africa/the-rise-of-africas-b-brands.html
<http://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=e178af0cb3&e=6f8fc3f180>
.

[4] <#14b090223bb7c507__ednref5> Initiative for Global Development and
Dalberg Global Development Advisors, *Pioneers on the Frontier*,
http://dalberg.com/sites/dalberg.com/files/IGD-Dalberg_Pioneers-on-the-Frontier_0.pdf
<http://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=5cb3d55160&e=6f8fc3f180>;
BCG, *The African Challengers*, http://www.bcg.com/documents/file44610.pdf
<http://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=f555d136c3&e=6f8fc3f180>
.

[5] <#14b090223bb7c507__ednref6> Negotiated between SADC, EAC and COMESA.

[6] <#14b090223bb7c507__ednref7> Tralac, “Redirecting the Tripartite Free
Trade Agreement negotiations?”, June 26, 2013,
http://www.tralac.org/discussions/article/5571-redirecting-the-tripartite-free-trade-agreement-negotiations.html
<http://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=e87548a66f&e=6f8fc3f180>
.

[7] <#14b090223bb7c507__ednref8> Along the lines of the SADC Model BIT.



*The material in this Perspective may be reprinted if accompanied by the
following acknowledgment: “Ralf Krüger and Ilan Strauss, ‘Africa rising out
of itself: The growth of intra-African FDI,’ Columbia FDI Perspectives, No.
139, January 19, 2015. Reprinted with permission from the Columbia Center
on Sustainable Investment (www.ccsi.columbia.edu
<http://www.ccsi.columbia.edu>).” A copy should kindly be sent to the
Columbia Center on Sustainable Investment at [log in to unmask]
<[log in to unmask]>.*



For further information, including information regarding submission to the
*Perspectives*, please contact: Columbia Center on Sustainable Investment,
Adrian Torres, [log in to unmask] or [log in to unmask]


*Most recent Columbia FDI Perspectives*
<http://columbia.us6.list-manage2.com/track/click?u=ab15cc1d53&id=cd381c553d&e=6f8fc3f180>


   - No. 138, Steven Globerman, “Host governments should not treat
   state-owned enterprises differently than other foreign investors,” January
   5, 2015.
   - No. 137, Dylan G. Rassier, “Locating production and income within
   MNEs: An alternative approach based on formulary apportionment,” December
   22, 2014.
   - No. 136, Gus Van Harten, “Canada’s non-reciprocal BIT with China:
   Would the US or Europe do the same?” December 8, 2014.

*All previous **FDI Perspectives** are available at
**http://ccsi.columbia.edu/publications/columbia-fdi-perspectives/
<http://ccsi.columbia.edu/publications/columbia-fdi-perspectives/>**. *

*Other relevant CCSI news and announcements:*

   - *On January 22, 2015,* CCSI and Chadbourne & Parke LLP will be hosting
   a “Year-in-Review” focusing on 2014′s key developments in investor-state
   arbitration. The event will draw together academics, government
   representatives, and practitioners in order to present and discuss
   outcomes, trends, and outliers in disputes involving governments and
   claimants from around the world, and explore implications for pending and
   future cases. For more information, please go to our website here
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   . *Registration is free but required
   <http://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=6704427699&e=6f8fc3f180>.
*
   - *On January 26, 2015,* CCSI will offer a free CLE session
   <http://columbia.us6.list-manage.com/track/click?u=ab15cc1d53&id=b5570f1157&e=6f8fc3f180>
at
   Columbia Law School, led by Lee Caplan, Partner, Arent Fox LLP. This CLE
   session will provide governments, investors and other interested
   stakeholders with an overview of the Transparency Rules, the Mauritius
   Convention on Transparency, and what these instructions mean for
them. *Registration
   is free, but required. Practitioners seeking CLE credit can register here
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   Students can register here
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*
   - *From January to April 2015, *CCSI will host its ninth annual
   International Investment Law and Policy Spring Speaker Series. This year’s
   speakers include (in the order of their talks) Josh Kallmer, Diane
   Desierto, Giorgio Sacerdoti, Emmanuel Gaillard, Kabir Duggal, Eloise
   Obadia, Xavier Carim, and Lee Caplan. The series will be co-sponsored by
   Crowell & Moring LLP and Curtis, Mallet-Prevost, Colt & Mosle LLP, and
   moderated by Ian Laird and Borzu Sabahi. Select presentations will be
   webcast; please see our website
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for
   the schedule and more details. *No registration is required.*



Karl P. Sauvant, Ph.D.
Resident Senior Fellow
Columbia Center on Sustainable Investment
Columbia Law School - Earth Institute
Ph: (212) 854-0689
Fax: (212) 854-7946

*Copyright © 2015 Columbia Center on Sustainable Investment (CCSI), All
rights reserved.*
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