The paperback edition of the

HANDBOOK OF RESEARCH ON SPORT AND BUSINESS

edited by Sten Söderman, Stockholm University, Sweden

and Harald Dolles, Molde University College, Norway and University of Gothenburg, Sweden

will be released soon.

The Handbook directly responds to the rapid professional, commercial and international development of sport. I is focussed on an industry barely investigated in IB research, despite its global reach and economic power. In the Handbook we cover research examples from countries around the globe and from different perspectives, from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing.

The Handbook effectively encompasses both theory and practice. It specifically reflect on the application of major theoretical concepts and key research methods within this industry. Scholars, students, and practitioners will hopefully find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.

 

More information on the Handbook is to be found at Elgaronline 978 1 78100 586 6

 

Professor in International Business

University of Gothenburg, School of Business, Economics and Law, Email: [log in to unmask]

Professor in Sport Management

Molde University College, Mode (Norway)

 

Chair EURAM Strategic Interest Group on “Managing Sport”

Advisory Committee Euro-Asia Management Studies Association

Co-Editor of the Handbook of Research on Sport and Business (Edward Elgar 2013)