CALL FOR CHAPTER PROPOSALS
Proposal Submission Deadline: February 28, 2015
Handbook of Research on Global Fashion Management and Merchandising
A book edited by
Alessandra Vecchi, (London College of Fashion, U.K.)
Chitra Buckley, (London College of Fashion, U.K.)
To be published by IGI Global:
http://bit.ly/1xAyrPO
For release in the
Advances in Logistics, Operations, and Management
Science (ALOMS) Book Series
ISSN: 2327-350X
Propose a chapter for this book
The Advances in Logistics, Operations, and Management Science (ALOMS) Book Series
provides a collection of reference publications on the current trends, applications, theories, and practices in the management science field. Providing relevant and current research, this series and its individual publications would be useful for academics,
researchers, scholars, and practitioners interested in improving decision making models and business functions.
Introduction
The Research Handbook of Fashion Management provides an edited collection of chapters on grounds theories, application and practices the field of management in the
fashion sector. Providing relevant and current research, this publication would be useful for academic, researchers, scholars, and practitioners interested in improving their understanding of management within the context of Globalization in a highly volatile
and creative environment.
Fashion management is multi-faceted discipline that within the context of Globalization finds itself at the intersection of the following related fields: Fashion Entrepreneurship,
Operations Management, Fashion Marketing and International Business. Normally these fields constitute sparse bodies of knowledge within Fashion Management, however because of the heightened complexity of the current business environment they are becoming more
and more complementary. As such an in-depth understanding of their interplay is not only necessary but it could also provide a useful interpretative lens to fully appreciate the value of Fashion management and its business practices in an era of Globalization.
As global fashion markets are becoming increasingly complex and their dynamics more and more interconnected, a broader understanding of fashion management is essential
to anticipate unexpected change and to capitalize on emerging fashion business practices. This research handbook will focus on various dimensions of managing fashion businesses that are interrelated and complementary in a global context.
Objective of the Book
This research handbook looks to discuss Fashion Management research in the following related fields: Fashion entrepreneurship, Operations Management, Fashion marketing
and International business. The handbook covers various sub-themes including visionary leadership, fashion technology, business model development, sourcing and supply chain management, operations management in fast fashion and slow fashion businesses, product
innovation management, fashion brand management, digital strategies in the fashion industry, experiential marketing and branding in fashion and the internationalization of fashion firms.
Target Audience
The target audience of the research handbook will be a vast array of fashion management practitioners, academics and researchers who have a keen interest in the ever-changing
dynamics of the fashion industry. The book would also be suitable to be used as a teaching aid in a variety of courses in different disciplines both at undergraduate and postgraduate level.
Recommended topics include, but are not limited to, the following:
·
Fashion management in a global perspective
·
The European fashion industry and the appeal of its heritage
·
Fashion entrepreneurship
·
Visionary leadership
·
Financial management
·
Fashion-technology
·
Business model development
·
Business incubation in the fashion industry
·
Operations management in the fashion industry
·
Fast fashion and Slow fashion
·
Sourcing and supply chain management in fashion
·
Product innovation management
·
Managing HR in fashion firms
·
The importance of CRM
·
Fashion buying and merchandising
·
Fashion marketing
·
Digital strategies in the fashion industry
·
The importance of CSR
·
Fashion brand management
·
Experiential marketing and branding in the fashion industry
·
The internationalization of fashion firms
·
Cross-cultural marketing
·
The emerging markets
·
Counterfeiting, IPR and legal issues
·
The global fashion industry and its emerging dynamics
Submission Procedure
Both researchers and practitioners are invited to submit a chapter proposal of 1,000-2,000 words clearly explaining the mission and concerns of their proposed chapter
by February 28th, 2015. Submissions should be made through the weblink at the bottom of this page. Authors of accepted proposals will be notified by
April 30, 20155 about the status of their proposals and sent chapter outlines. Full chapters are expected to be submitted by
June 30, 2015. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for the research handbook.
Full chapters may be submitted to this book here:
Submit a chapter
All proposals should be submitted through the link at the bottom of this page.
Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the “Information Science Reference” (formerly Idea Group Reference),
“Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety
of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication
studies, and environmental science. For additional information regarding the publisher, please visit www.igi-global.com.
This publication is anticipated to be released in 2016.
Important Dates
February 28, 2015: Proposal Submission Deadline
April 30, 2015: Notification of accepted proposals
June 30, 2015: Full Chapter Submission
August 30, 2015: Review Results to Authors
September 30, 2015: Revised Chapter Submission
October 15, 2015: Final Acceptance Notifications
Inquiries can be forwarded to
Chitra Buckley
Graduate School, London College of Fashion, U.K.
Tel: +44 (0)207 514 7578, +44 (0) 7807 041383
Email:
[log in to unmask],
[log in to unmask]
Dr. Alessandra Vecchi
Graduate School, London College of Fashion, U.K.
Tel: +39 338 9418941
Email:
[log in to unmask],
[log in to unmask]
Propose a chapter for this book
To find related content in this research area, visit
InfoSci®-OnDemand:
Download Premium Research Papers
http://www.igi-global.com/infosci-ondemand/search/
Dr. Alessandra Vecchi
Assistant Professor/Researcher
Dept. of Management
Capo di Lucca 34
40126 Bologna
Italy