2015 Global Political marketing and management conference, Wellington New Zealand, 5-7 June 2015

*   Deadline for paper proposals (abstract or a full paper): 1 Feb 2015
* New publishing opportunity: Jennifer Lees-Marshment has been appointed editor of a new book series - Palgrave Studies in Political Marketing and Management - so all conference delegates will receive information about the new series and be able to talk to Jennifer about publishing books in the series
* see or more info below

The 2015 Global Political marketing and management conference offers a unique opportunity to discuss and explore the research and practice of marketing in politics in a welcoming yet vibrant city and enjoy the informality of NZ culture whilst mixing with internationally linked scholars and practitioners in both politics and government itself.

Wellington is the capitol city of New Zealand and Victoria University has strong links with government and practitioners thanks to its location in the heart of the city near parliament and the informal kiwi culture. NZ politicians and practitioners are very well linked internationally so will be able to offer both an inside look at political marketing and management in practice within a global context.

The conference will therefore offer the following:

1) high level practitioners and politicians as well as academics;

2) superior networking opportunities due to the strong academic-practitioner focus and welcoming kiwi culture;

3) conference is being held in the Royal Society building and occupying all of it for the event duration; the building has three presenting rooms but also other areas that allow for maximum connection and conversation;

4) further social activities including a tour of the New Zealand parliament, a reception at the Museum of City and Sea and a Conference dinner at The Backbencher which is the site of a now-famous NZ politics show

5) panels on current growth areas in the field, such as political marketing and management in government, political public relations and political branding 

6) emerging areas such as marketing policy, nation branding, political crisis management, internal/organisational political marketing, political reputation management and delivery marketing are topics that are of interest for the conference;

7) the conference is being run by the School of Marketing and International Business with contributions from the School of Government

8) the conference will include a discussion about the future of political marketing management research and teaching within a global context

Conference timetable
·    Conference dates: 5-7 June 2015
·    Location: Royal Society building, Wellington, New Zealand
·    Deadline for conference only paper proposals: 1 February 2015
·    Notification to authors: 2 March 2015
Conference website

I hope you can submit a paper to the conference  which will be a valuable opportunity to interact with both academics and practitioners from around the world.

Daniel Laufer PhD, MBA - Associate Professor
Head of School 
School of Marketing and International Business
Victoria Business School
Level 11, Rutherford House Rm 11.26
23 Lambton Quay
Victoria University of Wellington
P O Box 600, Wellington, 6140 New Zealand 
Tel: +64 4 463 5152   Fax: +64 4 463 5231
Email: [log in to unmask]

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