To: All AIB members

From: Johny K. Johansson, Georgetown University and AIB Fellow

Date: January 8, 2015.

Re: Invitation for case contributions

This is to invite you to submit teaching cases to be included (with full credits) in a new edition of my Global Marketing text to be published in Fall 2015. The plan is to add about 15 cases in the text.

Case guidelines:

            Topics: A wide range of topics is of interest, from general international trade and economic development issues, to foreign entry barriers and cultural differences, to modes of entry from exporting to FDI, and to global management generally and, of course, specific international marketing issues.

            Countries: Cases from all countries are welcome.

            Length: Both long (10 pages plus) and short cases (including 2-3 page mini-cases) will be considered.

            Authors: The cases can be single or multiple authors, and due credit will be given in the text.  The cases need to be original and written by the author(s).

            Timeline: I expect to make acceptance decisions by March 2.  The review will mainly involve the suitability of the topic.

Feel free to pass this invitation on to colleagues who might be interested.  Please send the cases as attachments to my e-mail address, [log in to unmask].  I will confirm receipt, and also confirm acceptance after reading.  If edits are necessary, the authors will be allowed to review suggested changes.

For questions and inquiries, you can always reach me at the above email address.

Thank you!

JKJ