To: All AIB members
From: Johny K. Johansson, Georgetown University and AIB Fellow
Date: January 8, 2015.
Re: Invitation for case contributions
This is to invite you to submit teaching cases to be included (with full
credits) in a new edition of my *Global Marketing* text to be published in
Fall 2015. The plan is to add about 15 cases in the text.
*Case guidelines*:
*Topics*: A wide range of topics is of interest, from general
international trade and economic development issues, to foreign entry
barriers and cultural differences, to modes of entry from exporting to FDI,
and to global management generally and, of course, specific international
marketing issues.
*Countries*: Cases from all countries are welcome.
*Length:* Both long (10 pages plus) and short cases (including
2-3 page mini-cases) will be considered.
*Authors*: The cases can be single or multiple authors, and due
credit will be given in the text. The cases need to be original and
written by the author(s).
*Timeline*: I expect to make acceptance decisions by March 2.
The review will mainly involve the suitability of the topic.
Feel free to pass this invitation on to colleagues who might be
interested. Please send the cases as attachments to my e-mail
address, *[log in to unmask]
<[log in to unmask]>*. I will confirm receipt, and also confirm
acceptance after reading. If edits are necessary, the authors will be
allowed to review suggested changes.
For questions and inquiries, you can always reach me at the above email
address.
Thank you!
JKJ
--
Johny K. Johansson
McCrane/Shaker Professor of International Business and Marketing, Emeritus
McDonough School of Business, Georgetown University
300 Albany street, #4-I,
New York, NY 10280
Tel: 1-646-368-9024
e-mail: [log in to unmask]
*Book
<http://www.amazon.com/Contemporary-Brand-Management-Johny-Johansson/dp/1452242879/ref=tmm_pap_title_0?ie=UTF8&qid=1393256452&sr=1-16>*
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