The bottom of the pyramid: an integrative approach

Samuel Rabino


The link between export relationship quality, performance and expectation of continuing the relationship: a South Asia exporters’ perspective

A.F.M. Jalal Ahamed , Kåre Skallerud


Two paths to diversification: performance implications of related diversification across two dimensions in professional service firms

Karthik Dhandapani , Rajesh Srinivas Upadhyayula


Inorganic growth of technology sector firms in emerging markets: influence of firm-specific factors in Indian firms’ M&A activities

ARINDAM DAS , Sheeba Kapil


Consumer ethnocentrism and consumer animosity: antecedents and consequences

Pilar Fernández-Ferrín , Belén Bande-Vilela , Jill Gabrielle Klein , M. Luisa del Río-Araújo


Justification of generational cohort segmentation in South Africa

Helen Inseng Duh , Miemie F. Struwig


Thai consumers' purchase decisions and private label brands

Kandapa Thanasuta


Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product?

Varsha Jain , Rohit h Trivedi , Vikrant Joshi , Aarzoo Daswani


Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe

Fabio Cassia , Francesca Magno


The rise of the BRICS and their challenge to the G7

Golam Mostafa , Monowar Mahmood


Ilan Alon, Ph.D.

Cornell Professor of International Business, Rollins College

Editor-in-Chief International Journal of Emerging Markets



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