The bottom of the pyramid: an integrative approach

Samuel Rabino

 

The link between export relationship quality, performance and expectation of continuing the relationship: a South Asia exporters’ perspective

A.F.M. Jalal Ahamed , Kåre Skallerud

 

Two paths to diversification: performance implications of related diversification across two dimensions in professional service firms

Karthik Dhandapani , Rajesh Srinivas Upadhyayula

 

Inorganic growth of technology sector firms in emerging markets: influence of firm-specific factors in Indian firms’ M&A activities

ARINDAM DAS , Sheeba Kapil

 

Consumer ethnocentrism and consumer animosity: antecedents and consequences

Pilar Fernández-Ferrín , Belén Bande-Vilela , Jill Gabrielle Klein , M. Luisa del Río-Araújo

 

Justification of generational cohort segmentation in South Africa

Helen Inseng Duh , Miemie F. Struwig

 

Thai consumers' purchase decisions and private label brands

Kandapa Thanasuta

 

Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product?

Varsha Jain , Rohit h Trivedi , Vikrant Joshi , Aarzoo Daswani

 

Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe

Fabio Cassia , Francesca Magno

 

The rise of the BRICS and their challenge to the G7

Golam Mostafa , Monowar Mahmood

 

Ilan Alon, Ph.D.

Cornell Professor of International Business, Rollins College

Editor-in-Chief International Journal of Emerging Markets