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The bottom of the pyramid: an integrative approach<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-08-2012-0081>
Samuel Rabino <http://www.emeraldinsight.com/action/doSearch?ContribStored=Rabino%2C+S>

The link between export relationship quality, performance and expectation of continuing the relationship: a South Asia exporters' perspective<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-04-2012-0036>
A.F.M. Jalal Ahamed <http://www.emeraldinsight.com/action/doSearch?ContribStored=Ahamed%2C+A+J> , Kåre Skallerud <http://www.emeraldinsight.com/action/doSearch?ContribStored=Skallerud%2C+K>

Two paths to diversification: performance implications of related diversification across two dimensions in professional service firms<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJOEM-05-2012-0048>
Karthik Dhandapani <http://www.emeraldinsight.com/action/doSearch?ContribStored=Dhandapani%2C+K> , Rajesh Srinivas Upadhyayula <http://www.emeraldinsight.com/action/doSearch?ContribStored=Upadhyayula%2C+R+S>

Inorganic growth of technology sector firms in emerging markets: influence of firm-specific factors in Indian firms' M&A activities<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-06-2012-0057>
ARINDAM DAS <http://www.emeraldinsight.com/action/doSearch?ContribStored=DAS%2C+A> , Sheeba Kapil <http://www.emeraldinsight.com/action/doSearch?ContribStored=Kapil%2C+S>

Consumer ethnocentrism and consumer animosity: antecedents and consequences<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-11-2011-0102>
Pilar Fernández-Ferrín <http://www.emeraldinsight.com/action/doSearch?ContribStored=Fern%C3%A1ndez-Ferr%C3%ADn%2C+P> , Belén Bande-Vilela <http://www.emeraldinsight.com/action/doSearch?ContribStored=Bande-Vilela%2C+B> , Jill Gabrielle Klein <http://www.emeraldinsight.com/action/doSearch?ContribStored=Klein%2C+J+G> , M. Luisa del Río-Araújo <http://www.emeraldinsight.com/action/doSearch?ContribStored=Del+R%C3%ADo-Ara%C3%BAjo%2C+M+L>

Justification of generational cohort segmentation in South Africa<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-08-2012-0078>
Helen Inseng Duh <http://www.emeraldinsight.com/action/doSearch?ContribStored=Duh%2C+H+I> , Miemie F. Struwig <http://www.emeraldinsight.com/action/doSearch?ContribStored=Struwig%2C+M+F>

Thai consumers' purchase decisions and private label brands<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-02-2011-0016>
Kandapa Thanasuta <http://www.emeraldinsight.com/action/doSearch?ContribStored=Thanasuta%2C+K>

Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-09-2011-0089>
Varsha Jain <http://www.emeraldinsight.com/action/doSearch?ContribStored=Jain%2C+V> , Rohit h Trivedi <http://www.emeraldinsight.com/action/doSearch?ContribStored=Trivedi%2C+R+H> , Vikrant Joshi <http://www.emeraldinsight.com/action/doSearch?ContribStored=Joshi%2C+V> , Aarzoo Daswani <http://www.emeraldinsight.com/action/doSearch?ContribStored=Daswani%2C+A>

Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-09-2010-0078>
Fabio Cassia <http://www.emeraldinsight.com/action/doSearch?ContribStored=Cassia%2C+F> , Francesca Magno <http://www.emeraldinsight.com/action/doSearch?ContribStored=Magno%2C+F>

The rise of the BRICS and their challenge to the G7<http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJoEM-07-2012-0063>
Golam Mostafa <http://www.emeraldinsight.com/action/doSearch?ContribStored=Mostafa%2C+G> , Monowar Mahmood <http://www.emeraldinsight.com/action/doSearch?ContribStored=Mahmood%2C+M>

Ilan Alon, Ph.D.
Cornell Professor of International Business, Rollins College
Editor-in-Chief International Journal of Emerging Markets



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