The bottom of the pyramid: an integrative approach<>
Samuel Rabino <>

The link between export relationship quality, performance and expectation of continuing the relationship: a South Asia exporters' perspective<>
A.F.M. Jalal Ahamed <> , Kåre Skallerud <>

Two paths to diversification: performance implications of related diversification across two dimensions in professional service firms<>
Karthik Dhandapani <> , Rajesh Srinivas Upadhyayula <>

Inorganic growth of technology sector firms in emerging markets: influence of firm-specific factors in Indian firms' M&A activities<>
ARINDAM DAS <> , Sheeba Kapil <>

Consumer ethnocentrism and consumer animosity: antecedents and consequences<>
Pilar Fernández-Ferrín <> , Belén Bande-Vilela <> , Jill Gabrielle Klein <> , M. Luisa del Río-Araújo <>

Justification of generational cohort segmentation in South Africa<>
Helen Inseng Duh <> , Miemie F. Struwig <>

Thai consumers' purchase decisions and private label brands<>
Kandapa Thanasuta <>

Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?<>
Varsha Jain <> , Rohit h Trivedi <> , Vikrant Joshi <> , Aarzoo Daswani <>

Marketing issues for business-to-business firms entering emerging markets: an investigation among Italian companies in Eastern Europe<>
Fabio Cassia <> , Francesca Magno <>

The rise of the BRICS and their challenge to the G7<>
Golam Mostafa <> , Monowar Mahmood <>

Ilan Alon, Ph.D.
Cornell Professor of International Business, Rollins College
Editor-in-Chief International Journal of Emerging Markets

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