Dear Colleagues,

We are delighted to announce that our new book on business ecosystem has
been published by Palgrave Macmillan recently. This book systematically
deconstructs a business ecosystem and explores the way to nurture a
business ecosystem, by learning from rich cases in a global context.

This book is also endorsed by Dr.James Moore as below, who originated the
business ecosystem concept in 1993 and authored the most cited business
ecosystem book ‘The death of competition: leadership and strategy in the
age of business ecosystems’ in 1996.

*Business Ecosystems: Constructs, Configurations, and the Nurturing Process*

     Ke Rong (Bournemouth University) & Yongjiang Shi (University of





*Abstract:   *

In the past 20 years, the business ecosystem theory has captured the
attention and fired the imagination of many involved in industrial
innovation and manufacturing transformation. However, the concepts,
boundaries and theoretical systems are still not comprehensively explored
and structured. In order to tackle how a company can nurture its business
ecosystem for future sustainable competitive advantages, *Business
Ecosystems* provides very detailed and convincing case studies
demonstrating the dramatic transformations of the mobile computing industry
and the significant impact from its business ecosystem. This book
systematically examines business ecosystems in an emerging industry context
while fundamentally exploring and identifying four essential areas of
business ecosystems: the business ecosystems' key constructive elements,
their typical patterns of element configurations, the five-phase process of
their life cycle, and the nurturing strategies and processes from a company
perspective. The book not only contributes to different disciplines but
also provides insights to practitioners who can be inspired to develop
their business ecosystems.

*Endorsement **from** Dr.James Moore*

Business Ecosystems by Ke Rong and Yongjiang Shi is a landmark in the field
of business strategy.  As someone who has lived my life with managers
developing business ecosystems, I can attest that the authors "get" the
essence and the power of the approach.

Business ecosystems are the dominant design for strategy making in
technology-based businesses today.  In practice, business ecosystems are
everywhere:  producer-centered, customer-centered, people, technology and
product centered.  Business ecosystems nest within others.  Business
ecosystems are themselves complexly related.

The authors provide a model for studying business ecosystems in their
richness. They review two decades of academic research in order to clarify
the construct.  The authors show that business ecosystems dynamics reflect
the principles of general systems theory, agent-based-modeling and the
mathematics of networks.  Helpfully, the authors demonstrate this by
exploring the logical extension of leading systems-based concepts of
advanced manufacturing into the domain of business ecosystems.

They demonstrate that the business ecosystem field of application is at a
higher logical type than other theories of strategy--that is, business
ecosystems ideas guide leaders to intervene to continually reshape industry
structure, and to do so simultaneously within multiple related industries.
Leaders collaborate to establish ecosystem-wide shared values and visions
that in turn support collective conduct and result in shared gains in

Business ecosystems are notoriously difficult for outsiders to study.  The
guiding visions of business ecosystems are inherently cross-company and
cross-industry, are usually held secret by members, and peer far into the

Ke Rong was able to gain access to top leaders in three related
very-large-scale global business ecosystems, originating on three different
continents and in three forms of capitalism, all contributing to one of the
most dynamic fields of world business.  The result is a narrative of great
interest to executives as well as researchers.

By sketching the story in its broadest and most complete form, there is
much for the rest of us to chew on, refine and question.  The breakthrough
is that we can do so as a community, with this work and its methodology as
a foundation.

James F. Moore, Concord, Massachusetts, December, 2014


Dr Ke Rong


Senior Lecturer in Strategy

Bournemouth University

Email: [log in to unmask]

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