For release in the Advances in Finance, Accounting, and Economics Book Series.

Series Editor(s): Ahmed Driouchi (Al Akhawayn University, Morocco)

ISSN: 2327-5677

The Advances in Finance, Accounting, and Economics (AFAE) book series aims to publish comprehensive and informative titles in all areas of economics and economic theory, finance, and accounting to assist in advancing the available knowledge and providing for further research development in these dynamic fields.

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Neuroeconomics is an interdisciplinary field that seeks to explain human decision making, the ability to process multiple alternatives and to follow a course of action. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can constrain and guide models of economics. It combines research methods from neuroscience, experimental and behavioral economics, and cognitive and social psychology. As research into decision-making behavior becomes increasingly computational, it has also incorporated new approaches from theoretical biology, computer science, and mathematics. Neuroeconomics studies decision making by using a combination of tools from these fields to avoid the shortcomings that arise from a single-perspective approach. In mainstream economics, expected utility (EU), and the concept of rational agents are still being used. Many economic behaviors are not fully explained by these models, such as heuristics and framing. Behavioral economics emerged to account for these anomalies by integrating social, cognitive, and emotional factors in understanding economic decisions. Neuroeconomics adds another layer by using neuroscientific methods in understanding the interplay between economic behavior and neural mechanisms. By using tools from various fields, some scholars claim that neuroeconomics offers a more integrative way of understanding decision making.

The primary objective of the proposed publication is that of Reference material for scholars and business executives who need to understand the importance and influence of neuroeconomics on 21st century developing and developed economies. The secondary objective is to provide a foundation for other similar books on the subject. The book should be published because there are few reference / resource materials available on the emerging field of neuroeconomics

The primary intended audience is leading academics and scholar-practitioners who need a single reference source for this field. The secondary intended audience is business executives and undergraduate/graduate business students who require the same Reference material.

• The Fundamentals of Neuroeconomics
• Neuroeconomics Theory
• Game Theory
• Computational Process Models
• Expected Utility Theory
• Behavioral Modeling
• Rational Choice
• Measurement and Manipulation Techniques
• Convergence of Models
• Cellular Structure of Information Encoding in the Brain
• Plasticity and Memory
• Neural and Psychological Foundations of Economic Preferences
• Stimulus Values
• Neural Representation of Uncertainty and Risk
• Psychopharmacology
• Multistage Neuro-Cognitive Models
• Learning and Valuation
• Sequential Predictions
• Value- and Procedure-Based Strategies
• The Neural Mechanisms of Choice
• Decision Neuroscience
• Benefits and Costs of Decision-Making
• Behavioral Game Theory
• Social Valuation and Choice
• Determinism
• Analytic Mathematics
• Sherringtonian Paradigm
• Neurobiology
• Modularity and Evolution
• Artificial Intelligence
• Computational Neuroscience
• Marr's Approach
• Evolution, Probability, and Economics
• Irreducible Uncertainty
• Classical Dualism and Physiological Monism

Researchers and practitioners are invited to submit on or before January 31, 2015, a 2-3 page chapter proposal with potential References clearly explaining the mission and concerns of the proposed Chapter. Authors of accepted proposals will be notified within two weeks after submission. Full articles are expected to be submitted by May 31, 2015. All submitted chapters will be reviewed on a double-blind review basis. Contributors are expected to serve as reviewers for at least two submissions.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication,Handbook of Research on Neuroeconomics and the Decision-Making Process. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the link at the bottom of this page.