Dear Ma'am or Sir:

Please distribute the following Call For Chapters to your subscribership at
the Academy of International Business of Michigan State University:

Please note there is an International Business component to this Call.
Following is additional information regarding this matter:

Bryan Christiansen (PryMarke, LLC, USA)
Dr. Ewa Lechman (Gdansk University of Technology, Poland)

Call for Chapters
Proposals Submission Deadline: January 31, 2015
Full Chapters Due: May 31, 2015


For release in the Advances in Finance, Accounting, and Economics

Series Editor(s): Ahmed Driouchi (Al Akhawayn University, Morocco)

ISSN: 2327-5677

The *Advances in Finance, Accounting, and Economics (AFAE)* book series
aims to publish comprehensive and informative titles in all areas of
economics and economic theory, finance, and accounting to assist in
advancing the available knowledge and providing for further research
development in these dynamic fields.

* * *

Neuroeconomics is an interdisciplinary field that seeks to explain human
decision making, the ability to process multiple alternatives and to follow
a course of action. It studies how economic behavior can shape our
understanding of the brain, and how neuroscientific discoveries can
constrain and guide models of economics. It combines research methods from
neuroscience, experimental and behavioral economics, and cognitive and
social psychology. As research into decision-making behavior becomes
increasingly computational, it has also incorporated new approaches from
theoretical biology, computer science, and mathematics. Neuroeconomics
studies decision making by using a combination of tools from these fields
to avoid the shortcomings that arise from a single-perspective approach. In
mainstream economics, expected utility (EU), and the concept of rational
agents are still being used. Many economic behaviors are not fully
explained by these models, such as heuristics and framing. Behavioral
economics emerged to account for these anomalies by integrating social,
cognitive, and emotional factors in understanding economic decisions.
Neuroeconomics adds another layer by using neuroscientific methods in
understanding the interplay between economic behavior and neural
mechanisms. By using tools from various fields, some scholars claim that
neuroeconomics offers a more integrative way of understanding decision

The primary objective of the proposed publication is that of Reference
material for scholars and business executives who need to understand the
importance and influence of neuroeconomics on 21st century developing and
developed economies. The secondary objective is to provide a foundation for
other similar books on the subject. The book should be published because
there are few reference / resource materials available on the emerging
field of neuroeconomics
Target Audience

The primary intended audience is leading academics and
scholar-practitioners who need a single reference source for this field.
The secondary intended audience is business executives and
undergraduate/graduate business students who require the same Reference

Recommended Topics

   - The Fundamentals of Neuroeconomics
   - Neuroeconomics Theory
   - Game Theory
   - Computational Process Models
   - Expected Utility Theory
   - Behavioral Modeling
   - Rational Choice
   - Measurement and Manipulation Techniques
   - Convergence of Models
   - Cellular Structure of Information Encoding in the Brain
   - Plasticity and Memory
   - Neural and Psychological Foundations of Economic Preferences
   - Stimulus Values
   - Neural Representation of Uncertainty and Risk
   - Psychopharmacology
   - Multistage Neuro-Cognitive Models
   - Learning and Valuation
   - Sequential Predictions
   - Value- and Procedure-Based Strategies
   - The Neural Mechanisms of Choice
   - Decision Neuroscience
   - Benefits and Costs of Decision-Making
   - Behavioral Game Theory
   - Social Valuation and Choice
   - Determinism
   - Analytic Mathematics
   - Sherringtonian Paradigm
   - Neurobiology
   - Modularity and Evolution
   - Artificial Intelligence
   - Computational Neuroscience
   - Marr's Approach
   - Evolution, Probability, and Economics
   - Irreducible Uncertainty
   - Classical Dualism and Physiological Monism

Submission Procedure

Researchers and practitioners are invited to submit on or before *January
31, 2015*, a 2-3 page chapter proposal with potential References clearly
explaining the mission and concerns of the proposed Chapter. Authors of
accepted proposals will be notified within two weeks after submission. Full
articles are expected to be submitted by *May 31, 2015*. All submitted
chapters will be reviewed on a double-blind review basis. Contributors are
expected to serve as reviewers for at least two submissions.

Note: There are no submission or acceptance fees for manuscripts submitted
to this book publication,*Handbook of Research on Neuroeconomics and the
Decision-Making Process*. All manuscripts are accepted based on a
double-blind peer review editorial process.
Full chapters may be submitted to this book here: Submit a Chapter

All proposals should be submitted through the link at the bottom of this
This book is scheduled to be published by IGI Global (formerly Idea Group
Inc.), publisher of the "Information Science Reference" (formerly Idea
Group Reference), "Medical Information Science Reference," "Business
Science Reference," and "Engineering Science Reference" imprints. For
additional information regarding the publisher, please visit This publication is anticipated to be released in 2016.

Important Dates
Phase 1:
Proposal Submission Deadline: *January 31, 2015*
Full Chapter Submission: *May 31, 2015*

Phase 2:
Peer-Review Process: May 31, 2015 - July 15, 2015
Review Results to Authors: July 31, 2015

Phase 3:
Revised Chapter Submission: August 31, 2015
Final Acceptance Notifications: September 15, 2015
Submission of Final Chapters to Editors: September 30, 2015

Please send all inquiries to Bryan Christiansen at
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Bryan Christiansen
9408 Bellevue Road
Battle Creek, Michigan  49014   USA

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