International Journal of Business and Emerging Markets (IJBEM)
TOC: 2014, V6 N 4

Special Issue on
The marketing of the bottom of the pyramid: Key challenges and the way forward 

Guest Editor
Ramendra Singh
Indian Institute of Management (IIM)
Calcutta, INDIA

--Ramendra Singh

Implications of transaction cost on the consumer choice heuristics: a grounded theory analysis at the Indian bottom of the pyramid
--Srabanti Mukherjee and Debdatta Pal

Winning poor consumers in Africa: best-practices from mobile network operators
--Wolfgang Albeck, Steffen Huth and Marco Braun

An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
--Rajeev Kumra and Anjali Malik

Creative consumers in impoverished situations
--Stefanie Beninger and Karen Robson

Defining a base of the pyramid strategy
--Nancy E. Landrum

Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP
--Anita Sengar, Vinay Sharma, Rajat Agrawal and Kumkum Bharti

Dr. Satyendra Singh
Professor, Marketing and International Business
President, Academy of Business and Emerging Markets
Editor-in-Chief, International Journal of Business and Emerging Markets
University of Winnipeg, 515 Portage Avenue, Winnipeg R3B 2E9, CANADA
t: 204.786.9424 | e: [log in to unmask] | i:

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