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International Journal of Business and Emerging Markets (IJBEM) TOC: 2014, V6 N 4 www.abem.ca/journal Special Issue on The marketing of the bottom of the pyramid: Key challenges and the way forward Guest Editor Ramendra Singh Indian Institute of Management (IIM) Calcutta, INDIA Editorial --Ramendra Singh Implications of transaction cost on the consumer choice heuristics: a grounded theory analysis at the Indian bottom of the pyramid --Srabanti Mukherjee and Debdatta Pal Winning poor consumers in Africa: best-practices from mobile network operators --Wolfgang Albeck, Steffen Huth and Marco Braun An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India --Rajeev Kumra and Anjali Malik Creative consumers in impoverished situations --Stefanie Beninger and Karen Robson Defining a base of the pyramid strategy --Nancy E. Landrum Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP --Anita Sengar, Vinay Sharma, Rajat Agrawal and Kumkum Bharti ____________________ Dr. Satyendra Singh Professor, Marketing and International Business President, Academy of Business and Emerging Markets www.abem.ca Editor-in-Chief, International Journal of Business and Emerging Markets University of Winnipeg, 515 Portage Avenue, Winnipeg R3B 2E9, CANADA t: 204.786.9424 | e: [log in to unmask] | i: www.uwinnipeg.ca/~ssingh5 ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.