Please see the attached call for chapters regarding Global Perspectives on Contemporary Marketing Education.

Link: http://bit.ly/1ohNV1W

21st Century marketing professionals will be expected to demonstrate actionable appreciation for myriad factors that significantly affect markets and marketing activities. Given the need to develop solutions that acknowledge people, planet, and profit realities, market-driven and market-driving organizations will require a resource base of human talent competent not only in the marketing mix but also in cultural literacy, ethics, analytics, and sustainability. As countries compete to become stronger players in the global market, they have emphasized the need to foster homegrown efforts that develop business professionals with well-rounded experience, exposure, and education. This book will feature essays, empirical investigations, innovations, and insights on 21st Century marketing education from today's best teachers in the Americas, Africa, Asia, Europe, and Oceania.

Sample topics include, but are not limited to, the following:

• Enhancing existing marketing courses with diversity, ethics, analytics, or sustainability
• Developing new marketing courses around diversity, ethics, analytics, or sustainability
• Teaching marketing courses online for students in refugee camps
• Developing and evaluating an international marketing study tour
• Using sport events to discuss ethics in fan behavior, cultural diversity, human trafficking, etc.
• Apply techniques for learning personal branding, personal selling, etc.
• Identifying voids in marketing textbooks, education journals, curricula, and/or pedagogy
• Sharing best practices for teaching courses or topics in multicultural marketing, marketing ethics, marketing analytics, or sustainability
• Evaluating an inventory of MBA students’ skills and readiness for 21^st Century in Country X
• Incorporating multicultural focus groups into global business courses
• Examining the ethical orientations of marketing students in different countries

Chapter proposals can be accepted after the 15 September deadline.

Please let me know if you are interested and need more time to submit one.