Cracking the U.S. Market:
Opportunities & Threats for Chinese Multinationals
February 26-28, 2015 | Conference
September 15, 2014 | Call for Abstracts
How are Chinese firms addressing the challenges faced in the U.S.? What are the strengths and weaknesses of Chinese multinationals implementing a sales force, R&D, and
even manufacturing across the United States?
The China Business Studies Initiative (CBSI) at the University of San Francisco is pleased to invite you to our first annual international conference that aims to address the issues faced by Chinese multinationals seeking to crack the U.S. market. Join us as we discuss and share knowledge and insights, evaluate the impact of current policy, and set a research agenda for the future.
This interactive, two-day conference will feature panel discussions and roundtables for a robust exchange of ideas, strategies, and solutions to the challenges that face Chinese business seeking to invest in the United States.
Our confirmed keynote speakers include:
- Richard Huang, Secretary General, China General Chamber of Commerce and former
Ambassador to UN
- Marshall Meyer, Tsai Wan-Tsai Professor Emeritus, Wharton School of Business
- Mike Peng, Jindal Chair of Global Strategy, the University of Texas at Dallas
- Tokuchi Tatsuhito, Managing Director & Chairman of the Investment Banking Committee, CITIC Securities Co., Ltd
Conference participants will also enjoy an informative and
exciting exploration of the magnificent building of the San Francisco City Hall led by its chief historian and a wine-tasting tour of the world-famous Sonoma County.
We look forward to seeing you there! Thank you, USF China Business Studies Initiative 
