Taste the Local Difference™ is Hiring!

Taste the Local Difference™, the local food marketing program managed by the Michigan Land Use Institute, is expanding its program and hiring a TLD Project Coordinator. TLD is one of the country’s best-known local food marketing programs, now in its 11th year of operation.

The project is entering an exciting phase of focus and expansion. TLD is searching for a passionate and entrepreneurial self-starter capable of taking on the audacious goal of providing 20% of northwest Michigan’s food from the region’s farms by 2020. This position will help to execute the TLD marketing strategy in stores and markets across northwest Michigan.

The key aspects of this position will include:

Providing marketing campaign support

·       Doing research on local food consumption

·       Helping to create a long-range strategic plan for TLD

·       Managing TLD social media

·       Managing TLD partner photographs for use in print and online publications

·       Managing sales of advertising on TLD materials

·       Writing for publication

The position will be housed at the Michigan Land Use Institute’s office in downtown Traverse City, but will require a moderate amount of travel in the region. The environment will be fun and fast-paced, helping TLD to move at the pace of business.


·       Self-starter; able to work well without constant direction

·       Entrepreneurial skills

·       Strong oral and written communication skills

·       Strong organizational skills and attention to detail

·       Strong computer skills (MS Word, Excel, and PowerPoint)

·       Strong social media skills (Facebook, Twitter, etc.)

·       Previous marketing skills strongly preferred

·       Communications, marketing, food systems experience or interest preferred

·       Responsible for following MLUI personnel Policy and Procedures Handbook.

·       Bachelor’s degree (or equivalent experience) in marketing, natural resources, or other related field.

Time Commitment

This is a full-time, 40-hour per week position starting in the fall of 2014.

Start / End Dates

Starting November 1, 2014, and ongoing.



If you believe you possess the passion and qualifications to take on this position, please send a cover letter and resume to:


Bill Palladino – TLD Project Director

Michigan Land Use Institute

148 E. Front Street, #301

Traverse City, MI 49684

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  Bill Palladino | TLD Project Director
Michigan Land Use Institute
Taste the Local Difference

231.590.1685  (M)
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