Dear Colleagues,

If you’re teaching International Business/Management/Marketing or other
IB-related course,

X-Culture <> is accepting applications for the
2014-1 season.

Here is a *SHORT VIDEO <>* that explains what
X-Culture is and how it works:

* <>*

Briefly, about 100 professors partner up every semester. We put our
students in Global Virtual Teams (usually 7 students, each from a different
country) and they work on a business project.

Studies show
adding X-Culture to the course improves learning, boosts student
satisfaction and your teaching evaluations.

We also collect all kinds of data for research, so if you live in a
publish-or-perish world, here is your chance to improve your reach

*Dates for 2014-2* (may be adjusted +/-5 days):

Track 1: Aug 25-Oct 20 (apply by Aug 15)

Track 2: Oct 1-Nov 25 (Apply by Sep 20)

Track 3: Nov 20-Jan 15 (Apply by Nov 10)

Application page is here:

More below.

Vas Taras, PhD

X-Culture Project Coordinator


*Concept*: X-Culture <> is an experiential learning
project designed to enhance learning in International
Business/Management/Marketing and related courses.

We team up students from different cultures (5-7 students, often each from
a different country) and they work on an international business-related
project for a 2-month period. In so doing, X-Culture provides students with
the valuable opportunity to gain first-hand experience in cross-cultural
communication and collaboration.

X-Culture provides all materials, training, individual/team performance
monitoring and administrative support.

Instructors interested in research
<> will also have ample
opportunities to co-author papers based on the longitudinal multi-level
multi-source data that are collected as part of the X-Culture project.

*Participants*: nearly 3,000 from 100 universities in 40 countries on 6
continents participate in X-Culture every semester (roughly 50:50

*Task*: Real-life companies partner up with X-Culture and present their
real-life challenges. Typically, the task is to develop a new market
expansion plan, including selection of the most suitable new market for the
product, development of the market entry strategy, marketing campaign, HR
policies, and the like. Often companies also solicit new product design
ideas. Twelve partner companies representing different industries are
selected each semester, so the teams have a choice of business challenges
they would like to work on.

*Communication*: Our philosophy is that the tools students use in X-Culture
must be usable in the workplace upon graduation. Therefore, we rely on free
online collaboration tools and do not use proprietary platforms. At the
beginning of the project, all students receive basic training on the use of
Email, Skype, Dropbox, Google Docs, Doodle, Facebook, etc. Teams are free
to choose their preferred collaboration method.

English is the working language and sufficient fluency in English is
required. Students who do not speak English may be able to participate
under special arrangements – contact us for details.

*X-Culture Certificates: *Upon successful completion of the project,
students receive X-Culture Global Collaboration Experience certificates.
Instructors also receive Global Educator certificates. Additional
appreciation/reference letters can be sent to instructors’ department
chairs or deans upon request.

*X-Culture Symposium: *Once a year, we bring X-Culture participants
together at a meeting organized as part of the Academy Of International
Business Southeast conference. The X-Culture consortium is hosted by a
multi-national company and involves a case completion, meetings with the
company top management team, company tour, as well as access to all other
conference events. The most recent events have been hosted by Daimler AG at
their Mercedes-Benz Truck and Bus factory in Istanbul, Turkey and the Home
Depot at their headquarters in Atlanta. The next meeting will take place
October 23-25 in Miami, FL, hosted by Louis Vuitton.

*Does it work? *Yes, it does. For empirical evidence on how X-Culture
affects course evaluations, course grades/marks, cultural intelligence,
attitudes, behaviors and performance, please visit the X-Culture
Publications <> page.

*More information*: For additional information on X-Culture and research on
its learning outcomes, please visit

Also read about X-Culture in AIB Insights
<> and Academy of
Management Learning and Education


Enrollment is competitive. Please apply early to ensure your application is
given full consideration.

Due to a large volume of inquiries, it may take us several days to process
your application.
If you do not receive a response within five days, please contact us
directly at [log in to unmask]

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