PLS-SEM Path Modeling Workshop

Partial least squares structural equation modeling (PLS-SEM) has recently received considerable attention in a variety of disciplines, including marketing (Hair et al 2011; Hair et al. 2012a, strategic management (Hair et al. 2012a, and management information systems (Ringle et al. 2012).

The growing application of PLS-SEM is accompanied by a broad range of methodological research that extends the method’s toolbox. Most of the workshop will involve “hands-on” analysis of data using the SmartPLS software. SmartPLS software output diagnostics and proper interpretation of the results will be covered. Potential obstacles and “rules-of-thumb” to ensure appropriate application of the technique will be covered.

Who: Individuals wishing to learn the fundamentals of PLS-SEM and the SmartPLS software.

Place: FIU Brickell, 1101 Brickell Avenue, Miami, FL 33131 (Location of AIB-SE 2014 Annual Conference that follows October 23-25)

Date: Thursday, October 23, 2014

Time: 

1. (Optional) Survey Research Seminar with Dr. Jim Robins: 10:15 – 12:15
2. Networking lunch: 12:15 – 13:15
3. PLS-SEM Workshop with Dr. Joe Hair Part 1: 13:15 – 15:15
4. Break: 15:15 15:45