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 PLS-SEM Path Modeling Workshop
<http://www.aibse.org/2014-annual-conference/pls-sem/>

Partial least squares structural equation modeling (PLS-SEM) has recently
received considerable attention in a variety of disciplines, including
marketing (Hair et al 2011; Hair et al. 2012a, strategic management (Hair
et al. 2012a, and management information systems (Ringle et al. 2012).

The growing application of PLS-SEM is accompanied by a broad range of
methodological research that extends the method’s toolbox. Most of the
workshop will involve “hands-on” analysis of data using the SmartPLS
software. SmartPLS software output diagnostics and proper interpretation of
the results will be covered. Potential obstacles and “rules-of-thumb” to
ensure appropriate application of the technique will be covered.

*Who: *Individuals wishing to learn the fundamentals of PLS-SEM and
the SmartPLS software.

*Place: *FIU Brickell, 1101 Brickell Avenue, Miami, FL 33131 (Location
of AIB-SE 2014
Annual Conference <http://www.aibse.org/2014-annual-conference/> that
follows October 23-25)

*Date: *Thursday, October 23, 2014

*Time: *

   1. (Optional) Survey Research Seminar with Dr. Jim Robins: 10:15 – 12:15
   2. Networking lunch: 12:15 – 13:15
   3. PLS-SEM Workshop with Dr. Joe Hair Part 1: 13:15 – 15:15
   4. Break: 15:15 15:45


Come, join us in Miami and jumpstart your reseach using PLS-SEM!

all the best,

Susan

-- 
   AIB-SE Membership Director
www.aibse.org
Follow us on Twitter @AIBSoutheast

Susan Forquer Gupta, PhD
MBA Director
Associate Professor Marketing and International Business
*Leon Hess Business School*
*Monmouth University*
email: [log in to unmask]

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