Global Political Marketing & Management Conference 2015

Wellington, New Zealand

The School of Marketing & International Business at the Victoria 
Business School, Victoria University of Wellington is pleased to host 
and organize the Global Political Marketing & Management Conference 
from 5 - 7 June, 2015 in Wellington, New Zealand.

The theme of the conference explores the recent trend in political 
marketing to move from a short-term transaction-based approach, to a 
relationship and network based approach. Wellington is New Zealand's 
centre of government and the world's southernmost capital city. It is 
also the country's cultural capital, third most populous urban area in 
New Zealand and home to many museums, theatres and arts festivals.

The capital of New Zealand is an ideal setting to bring together 
government, political science and political marketing communities – 
researchers and practitioners - to investigate the trends and impact of 
political marketing and political management in today’s society.

Theoretical and empirical research articles (qualitative, quantitative 
and mixed-method designs) are welcome.

Conference Timetable:

Conference dates: 5 – 7 June 2015

Deadline for paper submission for journal: 1 December 2014

Deadline for conference only papers: 1 February 2015

Notification to authors: 2 March 2015

The Journal of Nonprofit and Public Sector Marketing have a special 
issue linked with the conference (see call for papers at

There are two options for submissions:


Abstracts should be no more than three pages and must include:

•        Title of the paper

•        Authors’ names

•        Institutional address

•        Contact details (phone, fax, and e-mail)

Full papers

Papers will be considered for both the conference and the special 
issue. After the conference in June 2015, a select number of authors 
will be invited to revise their papers for publication in the special 

Articles can be up to about 6,000 words in length and must include:

•        Title of the paper

•        Abstract

•        Authors’ names

•        Institutional address

•        Contact details (phone, fax, and e-mail)

Submissions will be double blind reviewed subject to editor acceptance.

Papers must conform to Nonprofit and Public Sector Marketing style 

For information about the conference please email: [log in to unmask]

Conference Website and Registration:

We look forward to seeing you in Wellington in June 2015

Conference Co-Chairs:

A/P Dan Laufer, Victoria University of Wellington

A/P Jennifer Lees-Marshment, The University of Auckland

Dr Jayne Krisjanous, Victoria University of Wellington

Dr James E. Richard, Victoria University of Wellington

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