China Marketing International Conference 2014

Call for Papers

China's Contributions to Marketing: Theory and Practice

Extended Submission Deadline: May 31, 2014

Conference Chair: Prof. Viswanathan Kumar
(Editor-in-Chief of the Journal of Marketing)

On behalf of the organizing committee, we sincerely invite you to attend the 2014 China Marketing International Conference organized by City University of Hong Kong, Huazhong University of Science & Technology, University of South Carolina, and National Taiwan University of Science & Technology. The conference will be held from July 11– 14, 2014 in Wuhan, China.

Renowned marketing scholars around the world will be invited to share their research and to discuss the latest developments in marketing. Prof. V Kumar (Editor-in-Chief of the Journal of Marketing) and Prof. David W. Stewart (Editor of Journal of Public Policy & Marketing) will share their valuable experiences in marketing research.

Important Dates
Extended Abstract submission: May 15, 2014
Extended Full Paper submission: May 31, 2014
Doctoral Consortium registration: May 31, 2014
Conference and hotel reservation: June 15, 2014
Conference date: July 11 - July 14, 2014

Conference Topics

Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Sessions:

1. Marketing Strategy

2. Service Marketing

3. Brand Management

4. E-Marketing

5. Logistics and Supply Chain Management

6. International Marketing

7. Consumer Behavior

8. Market-driving Companies in the Chinese Context

9. General Business

For more details about the Conference, please visit our conference website:

We look forward to your participation!


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