Presenting the Winners:
2014 NextBillion Case Writing Competition
Sponsored by the Citi Foundation and administered by GlobaLens, this year’s global NextBillion Case Writing Competition attracted entrants from over 34 universities and 15 countries. We invite you to review the following, award-winning cases about business strategies aimed at alleviating poverty, especially in the developing world.
FIRST PLACE: $3,500
Case: African
Solar Rise: Electrifying Rural Tanzania
School: HEC Paris
Authors: Sam Aflaki, assistant professor operations management
& information technology; Andrea Masini, associate professor operations
management & information technology
Case Summary: The founder/CEO of African Solar Rise (ASR), a German
NGO providing solar energy solutions in Tanzania, must find ways to scale up
the organization's operations. One challenge is improving supply chain
operations and last-mile distribution in underdeveloped, rural Tanzania.
Another challenge is how to finance operations heavily reliant on donations,
yet make solar energy affordable to people who live on a few dollars a day.
This case is appropriate for courses about base of the pyramid, social
entrepreneurship, supply chain, and finance.
SECOND PLACE: $2,500
Case: Narayana
Nethralaya: Expanding Affordable Eye Care
School: Indian Institute of Management -
Bangalore
Authors: G Shainesh, professor of marketing,
chair-executive post graduate program; Suhruta Kulkarni, case writer
Case Summary: Dr. Anand Vinekar launched the
Karanataka Internet-assisted Diagnosis of Retinopathy of Prematurity (KIDROP)
initiative at Narayana Nethralaya, a specialty eye-care hospital in India.
Retinopathy of Prematurity (ROP) affects prematurely born babies and can lead
to blindness. Though ROP diagnosis and treatment are simple and inexpensive,
awareness among the poor is low. Dr. Anand looks to scale up the initiative and
evaluates self-sustainable service models.
THIRD PLACE: $1,000
Case: Genesis of a Green Brand in the Mayan Rainforest
Schools: Rollins College (Winter Park, FL); Universidad Panamericana /
IPADE Business School (Mexico)
Authors: Mary Conway Data-on, associate professor
(Rollins); Silvia Cacho-Elizondo, assistant professor (IPADE)
Case Summary: The Mayan gum grower's consortium has
only three months to prepare the launch of the first organic, biodegradable gum
at the world's largest organic food trade show. The consortium, known as
chicleros, challenges a consultant to build a brand identity, as well as
go-to-market strategy to achieve margins high enough to improve
producer living conditions and enable long-term
community sustainability.
HONORABLE MENTION:
Case: Healthy
City: Fostering Entrepreneurship at the Base of the Pyramid. A Peruvian
Experience.
School: INCAE
Business School (Nicaragua)
Authors: Felipe Perez-Pineda, professor; Carlos
Martinez, research assistant
Case Summary: Since 2001, Healthy City - a Peruvian
NGO - has been addressing the country's solid waste problems via various
recycling and other environmental programs funded by international
organizations. To become more financially independent, Healthy City's founder,
Albina Ruiz, created two consulting entities but conflict had emerged between
them due to overlapping functions. Ruiz now contemplates how to strengthen the
overall organization.
HONORABLE MENTION:
Case: The
Jaipur Foot: Challenges in Leading a Free Service Organization
School: Indian Institute of Management - Bangalore
Authors: U Dinesh Kumar, professor quantitative methods
& information systems; Menaka Rao, case writer
Case Summary: The Jaipur Foot is an artificial
prosthetic provided free to the underprivileged by BMVSS, a non-profit
organization in India. D.R. Mehta, chief patron, established BMVSS in 1975 and
has run it for 37 years. But the organization now needs a successor. Would
financial sustainability be at stake with Mehta's departure? And what about
donor fatigue in India? Is it the right time for the organization to expand?
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