Partial least squares structural equation modeling (PLS-SEM) has recently received considerable attention in a variety of disciplines, including marketing (Hair et al 2011; Hair et al. 2012a, strategic management (Hair et al. 2012a, and management information systems (Ringle et al. 2012).
The growing application of PLS-SEM is accompanied by a broad range of methodological research that extends the method’s toolbox. Most of the workshop will involve “hands-on” analysis of data using the SmartPLS software. SmartPLS software output diagnostics and proper interpretation of the results will be covered. Potential obstacles and “rules-of-thumb” to ensure appropriate application of the technique will be covered.
Who: Individuals wishing to learn the fundamentals of PLS-SEM and the SmartPLS software.
Place: FIU Brickell, 1101 Brickell Avenue, Miami, FL 33131 (Location of AIB-SE 2014 Annual Conference that follows October 23-25)
Date: Thursday, October 23, 2014
Time: 12:30 pm – 5:00 pm
Susan Forquer Gupta, Ph.D.
Associate Professor of Marketing and International Business
Leon Hess Business School
West Long Branch, NJ 07764
Phone: (732) 571-3639
Email: [log in to unmask]
UNDP Reprepresentative for the Institute for Global Understanding
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