YOU ARE INVITED TO ATTEND THE AIB-SE WORKSHOP ON PLS-SEM (Please see attached pdf for full details) Modeling Workshop Partial least squares structural equation modeling (PLS-SEM) has recently received considerable attention in a variety of disciplines, including marketing (Hair et al 2011; Hair et al. 2012a, strategic management (Hair et al. 2012a, and management information systems (Ringle et al. 2012). The growing application of PLS-SEM is accompanied by a broad range of methodological research that extends the method's toolbox. Most of the workshop will involve "hands-on" analysis of data using the SmartPLS software. SmartPLS software output diagnostics and proper interpretation of the results will be covered. Potential obstacles and "rules-of-thumb" to ensure appropriate application of the technique will be covered. Who: Individuals wishing to learn the fundamentals of PLS-SEM and the SmartPLS software. Place: FIU Brickell, 1101 Brickell Avenue, Miami, FL 33131 (Location of AIB-SE 2014 Annual Conference that follows October 23-25) Date: Thursday, October 23, 2014 Time: 12:30 pm - 5:00 pm Susan Susan Forquer Gupta, Ph.D. MBA Director Associate Professor of Marketing and International Business Leon Hess Business School Monmouth University West Long Branch, NJ 07764 Phone: (732) 571-3639 Email: [log in to unmask]<mailto:[log in to unmask]> And UNDP Reprepresentative for the Institute for Global Understanding [updated Monmouth logo] ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.