Reminder: Call for Papers 2015
Yearbook of Market Entry Advisory 2015
Communication in International Business
Edited by Alexander Tirpitz & René R. Schleus
Companies from all industries and countries increasingly internationalize
their activities. Besides geographical and cultural close countries,
especially emerging markets in Asia, MENA and Latin America are major
destinations. In contratry, also companies from emerging economies like
China or India are becoming more and more important sources of FDI in
industrialized countries like the US or Germany. However, going
international is usually a big challenge for many firms: Language, cultural
differences or market entry project management are only some of these
challenges. The study Market Entry Advisory Monitor 2013 has shown that
communication is still a major pitfall in international business. The
ongoing globalization of markets and the available technologies facilitating
quick and efficient communication at anytime seem to make communication in
international business even more challenging. Therefore, the Yearbook of
Market Entry Advisory 2015Œs guiding topic is Communication in International
Business. This includes all kinds of competencies, strategies and
technologies employed by multinational companies for their internal and
external communication in international business.

The editors welcome scholary contributions as well as analytical
contributions by practitioners focussing on communication activities of
internationalizing or already internationally acting companies. This
includes but is not limited to:
* Intercultural Communication
* Internal and external corporate communications
* Marketing & Sales
* Negotiations
* Language
* Use of Information and Communication Technology (ICT)
Contributions can be either conceptual or based on findings from empirical
studies/research projects or case studies concerned with the
internationalization of firms. All papers have to contribute findings or new
knowledge which is of practical value for multinational companies.

Proposals (1 ­ 2 pages) in English or German language including name(s) of
the author(s) and contact details have to be submitted to the editors via
email to [log in to unmask] by April 28, 2015. Further inquiries can
also be addressed to this email address.

Notifactions about the acceptance of submitted proposals will be sent before
May 30, 2014.

Accepted contributions have to be completed and submitted until August 1,
2014. You will receive a detailled authorŒs guide together with the
notifaction of acceptance. The book will be published in the beginning of

Download CfP as PDF

Recently Published
Yearbook of Market Entry Advisory 2014
Asia & Eastern Europe as a Source and Destination of Companies¹
Edited by Alexander Tirpitz & René R. Schleus
ISBN 978-3-8442-4835-7 (Hardcover)
Language: German/English

The Yearbook of Market Entry Advisory 2014 provides unique and comprehenisve
insights into the market entries and and the development of companies in
geopraphically new markets. Focus of this year¹s issue are market entries of
Asian and Eastern European companies in Germany as well as the market
entries of European companies in Eastern Europe and Asia.

More than twenty well-respected researchers, consultants and entrepreneurs
contributet latest research findings, case studies and practical experiences
deriving from the fields of Strategy, Marketing & Communication, M&A,
Business Relationship Management, Tax & Leagl and Human Resources.

Morover, the Yearbook exclusively contains the results of the Market Entry
Advisory Monitor 2013 ­ a study conducted by the German Center for Market
Entry (GCME) and SMF Schleus Marktforschung. With a so far unique approach
the study analyzed experiences, requirements and needs of Multinational
Enterprises (MNE) and provides invaluable findings concerning their
collaboration and satisfaction with law firms, tax accountants and managment

In consequence, the target readership of the Yearbook are MNEs and companies
currently going international as well as law firms, consultants and foreign
investment promotion agencies, but also scholars and students in the field
of International Business.

Order the Yearbook online now.

Alexander Tirpitz
M.A. | Geschäftsführer

German Center for Market Entry UG (haftungsbeschränkt)
Sitz: c/o Freie Universität Berlin | Malteserstr. 74 ­ 100 | D-12249 Berlin
Büro Berlin-Mitte: Charitéstr. 5 | D-10117 Berlin
Tel.: +49 30 30604193 | PC-Fax: +4932224178986 | Mobil: +49 179-9451023 |
Skype: alextirpitz
Email: [log in to unmask] 
<applewebdata:[log in to unmask]>  | Web: <>

Sitz der Gesellschaft: Berlin
Amtsgericht Charlottenburg (Berlin) | HRB128136B
Geschäftsführung: Alexander Tirpitz
Steuernr. 29/439/11023 | USt-ID-Nr. DE272941680

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