Hi IB Community,

A new book on International Business, by J.Paul released recently with Ivey-cases etc.included in it.

pl. feel free to email me, if you need set of PPTs to use with this book.

This book provides a clear understanding of the contemporary business environment, strategies and the functional aspects in the international business arena, taking into account the rapid growth and the various changes taking place in this field. The book gives up to date data and information on International Business. It familiarizes the readers with many important areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI. What's New to this Paperback Edition: New Chapters Chapter 14: Country Evaluation and Selection Chapter 28: Institutional Framework for Export Promotion Chapter 29: Management Practices and Strategies of Japanese Multinationals
New Case Studies: Louis Vouitton in Japan (Ivey-harvard case), European Union, Ranbaxy, Toyota

Google Books link for International Business by Justin Paul, 6th edition


Also, you may think about using e-book edition to offer Best possible Price for  your students.



Video cases to use with this book is freely available on author fan page facebook.com/drjustinpaul

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