Hi IB Community,
A new book on International Business, by J.Paul released recently with Ivey-cases etc.included in it.
pl. feel free to email me, if you need set of PPTs to use with this book.
This book provides a clear understanding of the contemporary business environment,
strategies and the functional aspects in the international business
arena, taking into account the rapid growth and the various changes
taking place in this field. The book gives up to date data and information
on International Business. It familiarizes the readers with many
important areas such as WTO agreements, global marketing, MNCs and their
growth strategies, foreign exchange and risk management, regional trade
agreements, liberalization and imports, EXIM procedures, and FDI.
What's New to this Paperback Edition: New Chapters Chapter 14: Country Evaluation
and Selection Chapter 28: Institutional Framework for Export Promotion
Chapter 29: Management Practices and Strategies of Japanese
New Case Studies: Louis Vouitton in Japan (Ivey-harvard case), European Union, Ranbaxy, Toyota
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