Hi IB Community,

A new book on International Business, by J.Paul released recently with
Ivey-cases etc.included in it.

pl. feel free to email me, if you need set of PPTs to use with this book.

This book provides a clear understanding of the contemporary business
environment, strategies and the functional aspects in the international
business arena, taking into account the rapid growth and the various
changes taking place in this field. The book gives up to date data and
information on International Business. It familiarizes the readers with
many important areas such as WTO agreements, global marketing, MNCs and
their growth strategies, foreign exchange and risk management, regional
trade agreements, liberalization and imports, EXIM procedures, and FDI.
What's New to this Paperback Edition: New Chapters Chapter 14: Country
Evaluation and Selection Chapter 28: Institutional Framework for Export
Promotion Chapter 29: Management Practices and Strategies of Japanese
New Case Studies: Louis Vouitton in Japan (Ivey-harvard case), European
Union, Ranbaxy, Toyota

Google Books link for International Business by Justin Paul, 6th edition

Also, you may think about using e-book edition to offer Best possible Price
for  your students.

Video cases to use with this book is freely available on author fan page


Thanks and Regards,

+1 206 412 4707 (US Cell)
+1 787 777 8206 (Home)

My Books

Skype:  drjustinpaul

AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance:  [log in to unmask]
AIB-L is a moderated list.