Dear Colleagues,


Please see the information below on a funded PhD studentship we are currently advertising at the Newcastle Business School, University of Northumbria.

The studentship is in the area of International Business, with a  focus on Africa; please circulate to interested applicants.

Informal enquiries can be directed to Roseline Wanjiru or Professor Jason Whalley : [log in to unmask]">[log in to unmask]


Many thanks,



Internationalisation strategies within the mobile telecommunications industry: the case of Africa

Mobile telecommunications is a global industry that has transformed how we communicate. Since the industry started in the early 1980s, successive technological generations have improved the quality of mobile communications and the range of products and services that can be provided through mobile devices. As markets were liberalised, foreign direct investment (FDI) emerged as a key factor shaping the industry’s development. Through foreign investment telecommunication focused multinational corporations (MNC) emerged. These companies, such as Vodafone or Deutsche Telekom, invested in and developed mobile telecommunication markets around the globe.

Various aspects of the growth of telecommunication focused MNC have been explored in the literature. The strategies of companies from early liberalising countries (e.g., the United States) or small countries (e.g., Norway and Sweden) into Asia-Pacific markets has been explored, as have those of Asian operators like Hutchison Whampoa or NTT DoCoMo. The emergence of a duopoly in Latin America has also been examined. Largely overlooked, however, has been the liberalisation and internationalisation that has occurred within Africa. Although Africa liberalised relatively late compared to other regions, it has embraced liberalisation on the one hand and mobile technologies on the other. What has emerged is a complex, increasingly pan-continental market, where MNC, often headquartered elsewhere, play a key role.

This project will focus on the African mobile telecommunications industry. It will examine the liberalisation of mobile telecommunication markets across the continent, investigating how the move away from monopoly markets has created opportunities for FDI to occur and how telecommunication MNC have responded to the opportunities that have emerged. As such, there are two related components to the project. Firstly, the project will chart and then analyse how mobile telecommunication markets have been liberalised across Africa. Secondly, the entry strategies adopted by MNC will be examined and their relative success determined.

Enquiries regarding this studentship should be made to: [log in to unmask]"> [log in to unmask]

Applicants should hold a first or upper second class honours degree (in a relevant subject) from a UK higher education institution, or equivalent. Students who are not UK/EU residents are eligible to apply, provided they hold the relevant academic qualifications, together with an IELTS score of at least 7.0.

To apply, contact Sarah Jukes to request the appropriate application form, quoting the advert reference above, via email to [log in to unmask]"> [log in to unmask] or by using the application link on this page.


Funding Notes:

The studentship includes a full stipend, paid for three years at RCUK rates (in 2014/15 this is 13,863 pa) and Home/EU fees. Overseas candidates are also eligible to apply.


Many thanks,






Dr. Roseline Wanjiru

Senior Lecturer

Programme Leader, Business with International Management / Economics

Newcastle Business School

City Campus East 1- Room 238

Northumbria University, NE1 8ST

Tel: +44 (0) 191 2274319

Email: [log in to unmask]


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