The journal of Euromarketing is looking seeking book reviews in all broad areas of marketing. Authors and publishers please contact the book review editor on the address below for further details.
The Journal of Euromarketing has a wide readership with proud publication history spanning two decades. It is one of the major outlets for publication in international/global marketing with a special focus on enlarged Europe as well as
the emerging trading relationship between European countries and other regions and countries of the world. As such, the Journal of Euromarketing strives to meet the needs of academicians, practitioners, and public policy makers by increasing the understanding
of not only the strategic planning aspects pertinent to marketing in Europe but also the marketing aspects of the trading relationship between European and foreign firms. The journal attaches a particular importance to cross-national/cultural marketing issues
from a European perspective at both micro (company/industry) and macro (country/region) levels.
Shaukat
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Dr. Shaukat Ali
People, Organisations & Management
University of Wolverhampton Business School
MN Building 205
Nursery Street
Wolverhampton
WV1 1AD
Tel: (+44) (0) 1902 32 3940
Web site:
www.wlv.ac.uk/uwbs
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