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The journal of Euromarketing is looking seeking book reviews in all broad areas of marketing. Authors and publishers please contact the book review editor on the address below for further details. The Journal of Euromarketing has a wide readership with proud publication history spanning two decades. It is one of the major outlets for publication in international/global marketing with a special focus on enlarged Europe as well as the emerging trading relationship between European countries and other regions and countries of the world. As such, the Journal of Euromarketing strives to meet the needs of academicians, practitioners, and public policy makers by increasing the understanding of not only the strategic planning aspects pertinent to marketing in Europe but also the marketing aspects of the trading relationship between European and foreign firms. The journal attaches a particular importance to cross-national/cultural marketing issues from a European perspective at both micro (company/industry) and macro (country/region) levels. Shaukat -------------------- Dr. Shaukat Ali People, Organisations & Management University of Wolverhampton Business School MN Building 205 Nursery Street Wolverhampton WV1 1AD Tel: (+44) (0) 1902 32 3940 Web site: www.wlv.ac.uk/uwbs<http://www.wlv.ac.uk/uwbs> -- Scanned by iCritical. ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.