*Journal of Eastern European and Central Asian Research (JEECAR)*

*International Business Conference in Vienna, Austria *

 *October 23-24, 2014*

*Venue: Webster University in Vienna, AU*


The proposed conference will provide an exclusive forum to discuss and
explore contemporary thinking of leading academic and business practice
related to the economic influence of tourism and hospitality on countries
of the Eastern European and Eastern Asian region. We are looking to publish
both theoretically-grounded and practice-oriented papers in field of
Economics, Finance, Management and Marketing.

*All abstracts, manuscripts and proposals must be submitted online at ** by August 01, 2014 *to be considered for publication
in double-blinded, peer-refereed JEECAR journal, assumed that revised and
completed papers will be received by September 15, 2014. One copy of
printed journal will be provided free of charge to the authors attending
the Vienna Conference in person. Questions regarding this call for papers
should be addressed to *Dr. Sharon Kendrick*, Conference Chair at
[log in to unmask], or *Dr. Nikolay Megits*, JEECAR Editor-in-Chief at
[log in to unmask] For information how to submit a manuscript, visit

*Conference Theme:*

 *The Economic Influence of Tourism and Hospitality on the** Countries of
Eastern European and Eastern Asian Region*

*Pre-Conference: *Wednesday, October 22, 2014

6:00 pm to 9:00 pm - Arrival, Registration, and Evening Social

*Day 1: Thursday, October 23, 2014*

8:30 am to 9:00 am - Registration and Continental Breakfast

9:00 am to 9:10 am - Welcome and Opening Remarks, Dr. Nikolay Megits,
JEECAR Executive Editor, Hamline University, St. Paul, MN

9:10 am to 9:30 am - Dr. Julian Schuster, Sr. VP and Provost, Webster
University Address

9:30 am to 10:45 am - *Session 1, Part 1:** Marketing Tourism to Emerging
Markets in Eastern Europe and Central Asia *

10:45 am to 11:00 am - Mid-Morning Refreshment Break

11:00 am to 12:15 pm* - Session 1, Part 2:** Marketing Tourism to Emerging
Markets in Eastern Europe and Central Asia *

12:30 pm to 1:45 pm - Luncheon and Guest Speaker

2:00 pm to 3:15 pm - *Session 2, Part 1:** Business Entry Modes in Emerging
Markets *

3:15 pm to 3:30 pm - Afternoon Refreshment Break

3:30 pm to 4:45 pm - *Session 2, Part 2:** Business Entry Modes in Emerging
Markets *

Evening - Choice 1: Dinner On Your Own and Free Time; Choice 2:
Pre-Arranged Dinner and Entertainment Choice

5:00 pm to 8:00 pm - JEECAR Editorial Team Dinner Meeting

*Day 2: Friday, October 24, 2014*

8:00 am to 8:45 am - Continental Breakfast

8:45 am to 9:00 am - Conference Chair Address, Dr. Sharon Kendrick,
Methodist University, Fayetteville, NC

9:00 am to 10:15 am - *Session 3, Part 1:** Business Challenges in Emerging
Markets and Strategic Implications *

10:15 am to 10:30 am - Mid-Morning Refreshment Break

10:30 am to 11:45 am - *Session 3, Part 2:** Business Challenges in
Emerging Markets and Strategic Implications *

12:00 pm to 1:15 pm - Lunch and Presentation of Awards; Networking and
Sharing Session

1:30 pm -* Depart for Practicum:* Federal *Ministry* of Economy, Family and
Youth (*Austrian* National *Tourist* Office)* in Vienna, Austria.*

6:00 pm - Evening Closing Ceremonies and Fellowship


*Session Topics*

*Session 1, Part 1: Marketing tourism to emerging markets in Eastern Europe
and Central Asia*

*Shaping the future: *Papers in this area will focus on using sales and
services, employing company-owned sales or distribution markets, and
conducting R&D locally; developing a clear articulation of how markets and
customers are changing and how businesses can turn changes into an advantage

*Hospitality and tourism conversations that fit into the above category
might include:* service management and customer service; capturing interest
of specific populations; entertainment; multicultural intelligence;
recreational entrepreneurism; resorts; clubs; food and beverage venues;
cruises; gaming/casino; hotels; commercial recreation; fitness trends;

*Session 1, Part 2: Continued theme: *

*Creating brand awareness:* obtaining greater knowledge of customer needs
and buying habits by tapping into local knowledge to generate greater brand
awareness and navigate procedures with a goal of obtaining government
approvals; designing products/services specifically for local emerging
markets and offering a different value proposition for emerging market

*Hospitality and tourism conversations that fit into the above category
might include: *promotional material; advertising; innovative ideas on ways
to promote business in a creative fashion; marketing intelligence;
destination management; programming ideas; collaboration; linking
information with communities

*Session 2, Part 1: Business entry modes in emerging markets*

*Assessing risks and developing a risk profile:* Papers in this area will
focus on comprehensive and effective risk evaluation and pricing to allow
investors to target a particular risk and reward with greater precision
deserving efforts; relations with government, media, and society as a whole
is important as the state plays a central role in economies; the reputation
of the institution underpins its value and ability to operate; assessing
risk and value is crucial in managing dangers and capitalizing on
opportunities that competitors may miss or be reluctant to pursue; control
of resources they require; return on investment they promise

*Hospitality and tourism conversations that fit into the above category
might include:* revenue; product development; sourcing; manufacturing and
fulfillment; ecotourism; climate friendly behaviors; real estate
development; energy efficiency; sustainability; industry; low carbon
tourism; organization implementation

*Session 2, Part 2: Continued theme:*

*Types of Entry - equity (joint venture and wholly owned subsidiaries) and
non-equity (export and contractual agreements):* Papers in this area would
focus on imports and exports; sales; distribution; franchising; turnkey
projects; Greenfield investment; acquisitions; multinational corporations;

*Hospitality and tourism conversations that fit into the above category
might include:* intellectual property; technology; innovations

*Session 3, Part 1: Business challenges in emerging markets and strategic
implications *

*Industrial and urban growth challenges:* Papers in this area would focus
on culture and tradition; vastly different ideas about business practices
and rules; respect of the importance of family, class, and connections;
doing business entails not so much what is learned about others but what
one learns about oneself; organic growth; significant investment of
management time and financial resources; licensing agreements

*Hospitality and tourism conversations that fit into the above category
might include: *local and regional branding; tourism for cultural heritage;
tapping into local expertise and think tanks; back to

*Session 3, Part 2: Continued theme: *

*Strategic implications:* Papers in this area would focus on how to
strengthen presence and tap into fast-growth markets; evolving patterns of
trade; attracting and retaining customers; developing new sources of
revenue; examining financial support needed to help clients establish
facilities; support for infrastructure; developments needed to build demand
in local markets; making the most of untapped market potential

*Hospitality and tourism conversations that fit into the above category
might include: *governance of state and economic development cluster
strategies; managerial skills; transfer of knowledge; cultural and
multicultural knowledge; negotiations.

For additional information visit<>

*Dr. Sharon Kendrick, *

Conference Chair

Assistant Professor, Business Administration and

Director of Resort and Club Management

[log in to unmask]

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*JEECAR journal is published by Institute of Eastern Europe and Central
Asia  **with the support and cooperation of Webster** University in St.
Louis, MO*

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