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*Technovation Special Issue.*

*Call for Papers: Managing innovation with standardization*



*Special Issue Editors: Eric Viardot, Hashem Sherif, Chen Jin*

Innovations and standardization are two facets of economic vitality and
industry competitiveness. In networked technologies and services, standards
are essential for manufacturers and service providers. In other sectors,
standards are needed for the protection of consumer interests, control of
new technologies (and their impact on health, safety, environmental and
social factors) and governing commercial activities in public and ethical
domains (e.g. natural resources, communications, security, advertising,
entertainment).

Standards can be designed by Standards Development Organizations (SDO) or
can become established within a market *de facto, i.e., *as a consequence
of the market power of a single or dominant supplier (Utterback, 1996).  An
SDO can be a body recognized by governmental authorities, in which case the
standard is denoted as *de jure*, or it can be an *ad-hoc* organization
(e.g. a consortium of companies, or a loose federation of individuals as in
the open source movement). SDOs can be formed as a private initiative of
interested parties. Ad hoc consortia might be formed for a specific
technology.

Across this wide spectrum and concerning the effects of standards on
innovation, two key questions still need to be addressed by research: 'How
to manage standardization' (without impeding innovation) and 'How to manage
innovation' (whilst introducing and maintaining effective standards). This
Special Issue aims to address both these questions, and closely related
topics.

Papers should present research-based evidence with information, conclusions
and recommendations which will add value in management practice or policy
design. They can focus on market-based or committee-based standards. A
range of approaches will be considered (e.g. cases, comparative studies,
particular technologies, standards systems in a policy context, regional
variations in management practice, the internationalisation of standards,
the impact of globalisation on standards). Some background to the theme and
further topic suggestions are provided below:

Active participation in standards development organizations (SDO) has been
increasing in China and Korea; participation enhances technical expertise
and develops industrial infrastructure (Sherif, 2013).

Standards feature significantly in the High-Tech Strategy for Germany (see
www.Bundesregierung.de). This overarching strategy for innovation and
competitiveness in Germany forms the basis of the European Commission Lead
Market Initiative (Edler et al., 2012).

Clearly, the development of new standards for innovative technologies
requires the allocation of significant human and financial resources.
Textbooks on the management of innovation increased significantly during
the period 1995-2008, but little attention was given to the specific
relationship between innovation and standardization (Choi et al., 2011).

Specific research topics include the costs of standards development,
revealing proprietary information, intellectual property protection and the
"free ridership" phenomena (Soininen, 2007; Weiss and Toyofuku, 1996).

There is a gap in knowledge and understanding to help companies, policy
makers and consumer groups involved in managing standardization processes.

According to innovation process models, standardization in companies can
influence all stages from basic research through to product design,
manufacturing and market introduction (Miller and Morris, 1999).

For the purpose of this Call for Papers, standardization is defined as a
voluntary process for the development of specifications based around the
consensus of firms, users, interest groups and governments (Sherif, 2006;
Saltzman et al., 2008).

Standardization can constrain innovation in the marketplace (Swann and
Lambert (2010). D*e facto* standards can lead to monopoly power or at least
market concentration if they raise costs for rivals, reduce choice for
customers, and lock in old technologies. Similarly, badly conceived *de
jure* standards can promote immature technologies.

Interface standards allow solutions from different suppliers to work
together (a property known as "interoperability"), thereby encouraging new
products, services and processes.

Standards provide legal security for innovative companies, creating
larger-scale markets and building confidence among consumers (European
Commission 2011) .

Standards help to build critical mass as well as economies of scale for
emerging technologies (Blind 2013).

A combination of standards from different fields can be used as a key
component in corporate innovation strategy to stimulate new methods,
services and products (Miotti, 2009).

The following topics are also relevant to the theme of the Special Issue
but the list is not intended to restrict the range or scope of submitted
papers:

   - Standards and innovation strategy
   - Structuring knowledge through standards
   - The process of standards creation in developed and new economies
   - Standards networks and strategic alliances (for technological
   innovation)
   - Assessing the economic benefits of standards (management perspectives)
   - Fitting standards to the type of innovation (product, process,
   service) and the technology life cycle
   - Incompatibility of standards as market failure
   - Standardization and the privatization of knowledge, specifically IPR
   - Dynamics and effects of competing standards on innovation.

REFERENCES

Blind,K. (2013), The Impact of Standardization and Standards on Innovation,
Report within the MIoIR-NESTA Compendium of Evidence on Innovation Policy,
Manchester Institute of Innovation Research, Feb 2013,
http://research.mbs.ac.uk/innovation

Bundesregierung, High-Tech Strategy for Germany,
http://www.hightech-strategie.de/de/390.php

Choi, D. G., Lee, H., Sung, T., (2011). Research profiling for
'standardization and innovation'. Scientometrics, 88 (1): 259-278.

Edler, J., Georghiou, L., Blind K., Uyarra, E. (2012). Evaluating the
demand side: New challenges for evaluation. Research Evaluation, 21 (1):
33-47.

European Commission (2011), "Commission for better standards to boost
European competitiveness and promote consumers' interest",
IP/11/668<http://europa.eu/rapid/pressReleasesAction.do?reference=IP/11/668&format=HTML&aged=0&language=EN&guiLanguage=en>,
1
June 2011

Miotti, (2009). The economic impact of standardization technological
change, standards growth in France, (
www.sis.se/pdf/Economic_impact_of_standardization_France.pdf)

Miller, J. M., & Morris, L. (1999). Fourth generation R&D: managing
knowledge, technology and innovation. New York: John Wiley*.*

Saltzman, J., Chatterjee, S., & Raman, M. (2008). A framework for ICT
standards creation: The case of ITU-T standard H. 350.Information
Systems,33(3), 285-299.

Sherif, M. H. (2006). Standards for telecommunications services, pp.
183-205 in *Advanced Topics in Information Technology Standards and
Standardization Research*, Vol. 1, K. Jakobs, ed., Idea Group Publishing,
Hershey, PA.

Sherif  M.H, ( 2013 ) ICT standardizations Strategies and Interactive
Learning Spaces (ILS)  in *A New Wave in Global Standardization from Asia*,
International Workshop on Asia and Global Standardization, 19 April, Seoul,
Korea.

Soininen, A. (2007)., Patents and standards in ICT sector: Are submarine
patents a substantive problem or a red herring, *J. IT Standards and
Standardization Research* 5(1): 41-83.

Swann G. M. P., Lambert, R.  (2010). Why do Standards Enable and Constrain
Innovation?. 15th EURAS Annual Standardisation Conference "Service
Standardization" , University of Lausanne, Switzerland, Jul 1 2010 ,
www.euras.org/uploads/2010presentations/Swann&Lambert.pdf.

Utterback J. M. (1996). Mastering the dynamics of innovation, *Harvard
Business School Press*

Weiss, M. B. H., Toyofuku R. T. (1996). Free-ridership in the standard
setting process: the case of 10baseT. *Standard view*, 4(4): 205-212.

Papers will be selected to form a coherent Special Issue focused on the
above and other important topics. All selected papers will be double-blind
reviewed.

Please submit abstracts before May 30th, 2014 or full papers before
September 30th, 2014  via the Technovation submission system described at
http://ees.elsevier.com/technovation. Authors should indicate that they
would like their paper to be considered for the special issue on "Managing
innovation with standardization". All papers selected as suitable for the
Special Issue will undergo a double-blind peer review process; some papers
may be referred for regular issues. The recommended maximum word count is
7500.

To discuss prospective papers please contact:
Eric Viardot: [log in to unmask]
Hashem Sherif: [log in to unmask]
Chen Jin: [log in to unmask]


See also :
http://www.journals.elsevier.com/technovation/call-for-papers/call-for-papers-managing-innovation-with-standardization/


<[log in to unmask]>

Eric VIARDOT
Director of the Global Innovation Management Center EADA (GIMCE)

EADA Business School

C/ Aragó, 204
0811 BARCELONA
SPAIN
Tel: (34)934 520 844 Ext 272



More information about GIMCE at
http://www.eada.edu/en/faculty-and-research/research/innovation-centre

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