I'm drawing a blank trying to recall the label for this methods fallacy:
E.g., using "international training in my company is: 1=poor ... 5=excellent" and then using these intra-company averages across employees to compare companies. (Do you have a generic label and perhaps a seminal reference considering the problem?).
Romie Littrell
Romie Frederick Littrell, PhD, FIAIR
Associate Professor of International Business
Editor, AIB Insights; International Management 
AUT Business School
Tel. extension 5805, Mail stop B-98
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