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I'm drawing a blank trying to recall the label for this methods fallacy:
E.g., using "international training in my company is: 1=poor ... 5=excellent" and then using these intra-company averages across employees to compare companies. (Do you have a generic label and perhaps a seminal reference considering the problem?).
Thanks,Romie Littrell

 
Romie Frederick Littrell, PhD, FIAIR 
Associate Professor of International Business 
Editor, AIB Insights; International Management  
AUT Business School 
Tel. extension 5805, Mail stop B-98

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