TIBR 56/1, January-February 2014

 

Table of Contents

Michael Czinkota, Andreas Pinkwart
Introduction: Internationalization in Marketing –from theory to practice by means of a Delphi Study

Dolores Sanchez-Bengoa, Hans Ruediger Kaufmann
Questioning Western Knowledge Transfer Methodologies: Towards a reciprocal and intercultural transfer of knowledge

Hans Ruediger Kaufmann, Maria Englezou, Ana Garcia Gallego
Tailoring Cross-Cultural Competence

Andreas Pinkwart, Dorian Proksch
The Internationalization Behavior of German High-Tech Startups: An Empirical Analysis of Key Resources

Nittaya Wongtada
Determinant of the Success of Street Vendors and Research Agenda

Poh – Lin Yeoh
Born Again Entrepreneurial Family Businesses: The Role of Outside CEOs and Technology Sourcing, Innovation, and Firm Internationalization

Craig Julian, Osman Mohamad, Zafar Ahmed, S Sefnedi
The Market Orientation-Performance Relationship: The Empirical Link In Export Ventures

Special Section: Perspectives from Practice:

 

Werner Bauer, main article; Lawrence Allen/Dennis Baltzley, comments

A New Approach to Innovation at Nestlé R&D