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Dear AIB members,

Please share this information about the new "China-Europe Executive Master
of Business Marketing" of Free University Berlin with anyone potentially
interested. Thank you for your support!

Freie Universität Berlin Announces New Part-time Executive Degree Program:
China-Europe Executive Master of Business Marketing to Start in April 2014
Applications Will Be Accepted December 1, 2013, to January 15, 2014
Beginning in April 2014, Freie Universität Berlin in cooperation with the
Guanghua School of Management of the highly regarded Peking University will
be offering a part-time executive master¹s degree program, the China-Europe
Executive Master of Business Marketing (China-Europe EMBM). The 16-month
program, to be taught in English, aims to equip young European and Chinese
executives and junior managers with skills that are necessary for the
marketing of products and services to clients in both countries: knowledge
of marketing and sales, fundamentals of strategy, management, and planning.
In on-site seminars in China and Germany the young executives will acquire
intercultural competence in European-Chinese business relations. The
admission requirements include a prior academic degree and at least one year
of relevant professional experience. The tuition fees are 22,000 euros.
During the last decades China has developed into a global economic
powerhouse. Many German and European companies have close business
relationships with Chinese partners. At times both sides are faced with
cultural challenges.
Faculty from the School of Business and Economics will be working closely
with members of Freie Universität's Department of History and Cultural
Studies and Peking University. The young executives in the China-Europe EMBM
will be introduced to some of the unique features of Sino-European
relations. Those who successfully complete the program are awarded a Master
of Business Marketing (MBM) from Freie Universität and a certificate from
the Guanghua School of Management at Peking University.
Further Information
* Tobias Großmann, Marketing & PR, Master of Business Marketing, School of
Business and Economnics, Freie Universität Berlin, Tel.: +49 30 838-54810,
Email: [log in to unmask] <mailto:[log in to unmask]>
* www.wiwiss.fu-berlin.de/mbm/china_europe_embm
<http://www.wiwiss.fu-berlin.de/mbm/china_europe_embm>




-- 
Alexander Tirpitz
M.A. | Geschäftsführer

German Center for Market Entry UG (haftungsbeschränkt)
Sitz: c/o Freie Universität Berlin | Malteserstr. 74 ­ 100 | D-12249 Berlin
Büro Berlin-Mitte: Charitéstr. 5 | D-10117 Berlin
Tel.: +49 30 30604193 | PC-Fax: +4932224178986 | Mobil: +49 179-9451023 |
Skype: alextirpitz
Email: [log in to unmask] 
<applewebdata:[log in to unmask]>  | Web:
www.GCME.de <http://www.gcme.de/>

Sitz der Gesellschaft: Berlin
Amtsgericht Charlottenburg (Berlin) | HRB128136B
Geschäftsführung: Alexander Tirpitz




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