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Dear all, For our Honours Degree students (research degree with thesis) enrolled in Theories in Marketing course at the University of Sydney Business School, would you pls kindly suggest 1-3 influential journal articles which you consider as important, outstanding, or a classic in your field. I am thinking of the following theoretical domains. Pls add if you think I missed some. 1) Culture 2) International Marketing 3) Consumer Culture Theory 4) (N)Ethnography as a methodology 5) Behavioural Decision Making 6) Service Dominant Logic (co-creation etc) 7) Strategy re 8) Consumer Information Processing 9) Consumer Behaviour (experiments) 10) History of Marketing as a Discipline etc 11) Advertising or Branding re Thank you and kind regards, Dr Ülkü Yüksel, BA MU, MA ITU, PhD MU The University of Sydney Business School, Discipline of Marketing, Honours Coordinator and Postgraduate Studies Coordinator Faculty of Economics & Business Building, H69, Level 5, Room 513, Cnr. Codrington & Rose streets, Sydney, NSW 2006 Australia Phone: [+61 2] 9036-6107 (Direct) | [+61 2] 9351-6603 (Admin. Bettina Leate) | [+61 2] 9036-9688 (Admin.2.) Fax: [+61 2] 9351-6732 | Email: [log in to unmask]<mailto:[log in to unmask]> | http://sydney.edu.au/business/staff/ulkuy W: http://sydney.edu.au/business/ [USY_MB1_RGB_Standard_Logo.tif] Thank you and kind regards, Dr Ülkü Yüksel, BA MU, MA ITU, PhD MU The University of Sydney Business School, Discipline of Marketing, Senior Lecturer, Honours Coordinator and Postgraduate Studies Coordinator Faculty of Economics & Business Building, H69, Level 5, Room 513, Cnr. Codrington & Rose streets, Sydney, NSW 2006 Australia Phone: [+61 2] 9036-6107 (Direct) | [+61 2] 9351-6603 (Admin. Bettina Leate) | [+61 2] 9036-9688 (Admin.2.) Fax: [+61 2] 9351-6732 | Email: [log in to unmask]<mailto:[log in to unmask]> | http://sydney.edu.au/business/staff/ulkuy W: http://sydney.edu.au/business/ [USY_MB1_RGB_Standard_Logo.tif] This email and any attachments to it are confidential and may be privileged. Any unauthorised use of it is strictly prohibited. If you receive this email in error, please delete it and any attachments ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.