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Dear all
International Journal of Emerging Markets has published its final issue of 2013. We are offering free access to the following lead article
by Farok Contractor, which can be accessed through this link. Enjoy!
Best wishes
Martyn
“Punching Above Their Weight”: The Sources of Competitive Advantage for Emerging Market Multinationals
Farok J. Contractor
Rutgers University
ABSTRACT
This paper provides a comprehensive review of the sources of competitive strength of emerging market multinationals (EMMs), including several novel propositions that draw on the personal and cultural
traits of emerging market managers. Since most EMMs initially lack assets such as internalized knowledge or globally recognized brands, especially in their early international growth, and emanate from less-developed nations, their success has to be explained
by identifying factors in their home nations and culture which make these firms internationally competitive. These include the mindset of top management of EMMs (such as long term orientation, global or cosmopolitan perspectives, a degree of humility that
recognizes the need to catch-up by learning from foreign allies and customers, tolerance for ambiguity, and frugality) and home country cultural traits such as emphasis on relationships, family control, and private equity capital. Other better-known sources
of competitiveness may lie in the home country pool of technical talent and cheap labor, the extensive diasporas of persons of Chinese, Indian and Brazilian origin, and the role of common language as determinants for the geographical pattern of FDI from emerging
nations. Since conclusive evidence is still unavailable, many of these factors are proposed as hypotheses for future empirical research.
This comprehensive review will be useful to any scholar in this field.
Dr Martyn Lawrence
Publisher
Ethics, International Business and Law
Emerald Group Publishing Limited
Tel: +44 (0) 1274 785158
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http://www.emeraldinsight.com
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