“A particularly useful, practitioner-oriented book on the
potential of emerging markets.”
Professor Alain Verbeke, McCaig Research Chair in Management at
the Haskayne School of Business, University of Calgary
"Publications devoted to rapidly transforming economies are on
the rise, but the contribution is often marginal. This new
book, Operating in Emerging Markets, authored by Luciano
Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception.
It provides valuable insights into what makes these economies
grow and prosper. Most importantly, it responds to the need for
practical approaches to tapping emerging markets. Thus it should
assist current and future managers in navigating these
high-potential but high-risk countries."
Professor S. Tamer Cavusgil, Callaway Professorial Chair and
Executive Director, CIBER, J. Mack Robinson College of
Business. Georgia State University
-- Dr. Sumit K. Kundu Professor James K. Batten Eminent Scholar Chair in International Business Academic Director - Master's in International Business program Department of Management and International Business College of Business Administration Florida International University 345-B Ryder Business Building 11200 SW 8 Street Miami, FL 33199 USA Telephone: (305) 348-3251 Fax: (305) 348-6146 Email: [log in to unmask]____