*LAEMOS (Latin American and European Meeting on Organization Studies) 
2014, Havana, Cuba, 2-5 April (*** <>*) *

*SUBTHEME 06:Performing Alternatives To Capitalism: Which Theories, 
Models And Mechanisms?*

*Subtheme Conveners: *

Mário Aquino Alves (FGV--EAESP, Brazil), Luciano Barin-Cruz (HEC 
Montréal,Canada), Jean-Pascal Gond (City University London, UK)

*Contact: *

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Although the models inherited from economics and finance have been 
described as key sources of organizational troubles, mainly due to their 
performative or self - fulfilling effects (Ferraro, Pfeffer and Sutton 
2005; Ghoshal 2005), they remain the dominant ways of thinking in the 
post - 2008 crisis world (Davis 2009). More importantly, these models 
have a drastic influence in the South through global institutions such 
as the World Bank or the International Monetary Fund.

On the one hand, performativity studies in economic sociology have 
documented the mechanisms whereby assumptions from economics or 
financial theory have been turned into social reality for actors and 
organizations, and, in doing so, have become 'performed' (Cabantous and 
Gond 2011; Callon 1998; MacKenzie and Millo 2003). However, these works 
have little to say about which alternative theories or organizational 
models could be performed (Butler 2010), or how emancipatory models 
(Freire 2000a; 2000b) may emerge and be mobilized by those who are 
usually seen as 'followers' of the performed dominant economic models.

On the other hand, critical scholars have proposed alternative 
emancipatory ideals for organizations and management practitioners, but 
have often adopted an 'anti-performative' stance (Fournier and Grey 
2000) maintaining them at a 'cynical distance' from their object of 
study (Fleming and Spicer 2003). Although the concept of 'critical 
performativity' partially addresses this shortcoming (Spicer, Alvesson 
and Kärreman 2009), it does not describe how alternative theories or 
models are transformed into social reality.

Hence, missing from both streams of research is an analysis of which 
theories, which organizational models and which mechanisms can help make 
social reality fit, in terms of representation of human beings and 
organizations that are alternatives to the dominant ones proposed by 
finance theory or economics. In addition, prior works on performativity 
have rarely considered performativity in the South (Fridman 2010) nor 
attached specific attention to how theories developed in the South have 
been performed.

This workshop aims at addressing these important gaps in organizational 
studies by documenting which alternative theories and organizational 
models are currently performed and how they have been, or could be 
performed. We welcome explorations of any of the following topics, as 
well as other relevant ones.

·Which theories? We would encourage studies discussing whether and how 
alternative theories "from the South" have been performed, or how 
theories "from the North" can be performed in the South. For instance, 
how have the ideas of authors such as Guerreiro - Ramos (1976), Freire 
(2000a) or Singer (2011) contributed to the Performativity of 
emancipatory ideals? Which theories or representations inform 
alternative organizational forms in Argentina, Brazil, Cuba, and Mexico, 
or in African and Asiatic countries? How are different versions of 
Marxism or post-colonialism mobilized in practice to change 
organizational contexts? To what extent can concepts designed and 
promoted by scholars embedded in mainstream institutions actually be 
translated in the context of the South? The Bottom of the Pyramid (BoP) 
and the notion of Creating Shared Value (CSV) offer two interesting 
cases in point to follow the journey of such concepts across the world. 
How are these Northern concepts and labels experienced in the South? How 
are they appropriated or transformed into local models?

·Which organizational models? A second set of questions relates to the 
alternative organizational models that can be performed to turn 
emancipatory ideals or theories into social reality (Imas and Weston 
2012). For instance, are workers cooperatives a sustainable alternative 
to capitalist organizations from an economic, social and ecological 
viewpoint? Are social enterprises an alternative or a new way to 
reproduce capitalist models? What are the economic, social and 
environmental consequences of this new model? Which alternative 
organizational process can help address human needs while taking into 
account the ecological constraints? How can new organizational forms be 
designed in order to minimize negative externalities?

·Which mechanisms? A final set of questions relates to the mechanisms 
whereby alternative theories or models are performed. Under which 
conditions can a theory successfully influence a region of the world by 
facilitating the development of new organizational forms? Are the ideals 
promoted by some thinkers from the South immunized from perverse 
effects? Which mechanisms can explain the capacity of emancipatory 
theories to transform social reality? Can alternative or heterodox 
economic theories also become self-fulfilling prophecies?

*We will also accept submissions in English, French, Portuguese and 
Spanish. *


*_Submit your abstract (1000 words) no later than 15 November 2013 at 


Bulter, J. 2010. Performative agency. /Journal of Cultural Economy/, 
3(2): 147--161.

Cabantous L. and J.-P. Gond 2011. Rational decision-making as a 
'performative praxis': Explaining rationality's éternel retour.' 
/Organization Science/, 22(3): 573--586.

Callon M. 1998. /The Laws of the Markets/. Oxford, Blackwell Publishers.

Davis, G. F. 2009. The rise and fall of finance and the end of the 
society of organizations. /Academy of Management Perspective/, 23(3): 

Ferraro, F., J. Pfeffer and R. I. Sutton 2005.Economics language and 
assumptions: How theories can become self-fulfilling./Academy of 
Management Review/, 30(1): 8--24.

Fleming, P. and A. Spicer 2003.Working at a /cynical distance/: 
Implications for subjectivity, power and resistance. /Organization/, 
10(1): 157--179

Fournier ,V. and C. Grey 2000. At the critical moment: Conditions and 
prospects for critical management studies. /Human Relations/, 53(1): 7--32.

Freire, P. 2000a. /Pedagogy of the Oppressed/. 30^th anniversary ed. New 
York: Continuum.//

Freire, P. 2000b. /Pedagogy of Freedom: Ethics, Democracy, and Civic 
Courage/. Lanham. Rowman & Littlefield.

Fridman, D. 2010. A new mentality for a new economy: Performing the homo 
oeconomicus in Argentina. /Economy and Society/, 39(2): 271--302.

Ghoshal, S. 2005. Bad management theories are destroying good management 
practices. /Academy of Management Learning and Education/, 4(1): 75--91.

Guerreiro-Ramos, A. 1976. Theory of social systems delimitation: A 
preliminary statement.**/Administration & Society/, 8(2): 249--272.

Imas, J. M. and A. Weston 2012. From Harare to Rio de Janeiro: 
Kukiya-Favela organization of the excluded. /Organization/, 19(2): 205--227.

Mackenzie, D. and Y. Millo 2003. Constructing a market, performing 
theory: The historical sociology of a financial derivatives exchange. 
/American Journal of Sociology/, 109: 107--145.

Singer, P. 2011. /Universities and the Solidarity Economy -- Lessons of 
the Brazilian Experience/.Available online 

Spicer, A., Alvesson, M. and D. Kärreman 2009. Critical performativity: 
The unfinished business of critical management studies. /Human 
Relations/, 62(4): 537--560
Luciano Barin Cruz
Professeur Agrégé/Associate Professor
Management, bureau 5150
Co-Director GRIDD-HEC (Interdisciplinary Research Group on Sustainability) <>
3000, chemin de la Côte-Sainte-Catherine, Montréal (Québec) H3T 2A7
Téléphone : 514 340-1350 Télécopieur : 514 340-5635

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