Dear Tunga,
I would be grateful if you could post the following message to the AIB-List Serve. 
Kind Regards,
Dear AIB Members,
Please be advised that the deadline for submissions to the Research Handbook on Export Marketing to be published by Edward Elgar and Edited by myself (Dr. Craig C. Julian) closes on December 31 2013 and there is still time and space for further submissions to be received. Details of the Research Handbook on Export Marketing and where submissions can be sent are outlined below:


A review of the existing export literature indicates that previous studies
have addressed a wide range of topics, including export incentives and
barriers; export promotion programs; distribution channels; export marketing
strategy; capabilities and competencies; and export performance. The large
volume of publications on these issues over a 40-year period has encouraged
some researchers to assess the conceptual, methodological and empirical aspects
of the studies concerned and to facilitate theory advancement in the various
research streams. As a result of these efforts, various papers are now
available, focusing on the key research streams identified above: export incentives
(Julian and Ali, 2009), export barriers (Da Silva and Da Rocha, 2000), export promotion
programs (Ahmed et al., 2002), distribution
channels (Leonidou and Kaleka, 1998); the managerial, firm-specific, and
marketing strategy determinants of export performance (Cavusgil and Zou, 1994),
and capabilities and competencies (Zou et
al., 2003). A general conclusion derived from the more recent studies studies
is that whereas early studies in export marketing suffered from various
conceptual and methodological limitations (e.g. lack of a robust theoretical
framework, inconsistent conceptualization and operationalization of key
constructs, adoption of relatively simple methodological designs and
statistical tools for data analysis, etc.), significant progress has steadily
been achieved over the years, and as a result export marketing has now evolved
into an integrated and systematic field of study (Li and Cavusgil, 1995). 


Furthermore, as with the number of studies over the last 40
years there has been several different theoretical approaches used in export
marketing research to explain the antecedents of performance and other related
dependent variables. The different theoretical frameworks used in previous
studies include the contingency approach (Gençturk and Kotabe, 2001); the
Eclectic Paradigm (Javalgi et al.,
2003); industrial organization approach (Zou et al., 2003); the resource based-view (Dhanaraj and Beamish, 2003) and more
recently relational exchange theory (Styles et
al., 2008) to name just a few. In brief, the key idea of the
contingency approach is that performance can be improved in more than one way.
Using contingency theory it is more important to consider the degree of
strategy adaptation/standardization, while taking into consideration key
contingent forces that might influence it. In relation to the Eclectic Paradigm its key
components are location, internalisation and ownership advantages with the
location advantage side of the paradigm being applied in several studies
relating to the relevant country risks impacting the success of firms in
foreign markets.
industrial organization approach ascribes a firm’s international performance to
its external market position. The resource based-view focuses on internal
organizational resources such as marketing competency or marketing capabilities
to identify the determinants of a firm’s export marketing performance. Finally,
relational exchange theory includes variables such as trust,
commitment, and their antecedents and consequences. Relational exchange theory
models would therefore be reflecting the importance of the people (managers)
involved in the relationship, their behavior, and their perceptions of each
other. As such, there has been a
proliferation of research in the field of export marketing using many different
theoretical frameworks. 


This Call for
Papers is designed to encourage
all those who are currently researching in the field of export marketing to
submit a paper to be included in this ‘Research Handbook of Export Marketing.’ The
intention is for the handbook to be as comprehensive and current as possible
and to include a broad cross-section of papers from the different theoretical
frameworks used in export marketing. As a result, I am looking for as many
papers as possible using the different theoretical frameworks in export
marketing to explain the antecedents of performance and other dependent
variables. It is not intended as a text book for academic courses on export
marketing but depending on the range of contributions received it could be used
in such a capacity. I am especially interested in conceptual
studies, empirical investigations and state of the art reviews in the following


 The relationship between
     turbulence (market, technological, regulatory etc.), government policy,
     competitive intensity and performance or other dependent variables. 
 Comparing export marketing
     channels from developed versus developing economies. 
 The effect of channel
     relationships on performance.
 Impact of export promotion
     programs on firm competencies, strategies and performance. 
 Antecedents and performance
     implications of international learning. 
 The significance of
     innovation and learning for export ventures. 
 The role of the Internet in
     export marketing. 
 Resources, capabilities and
     a sustainable competitive advantage. 
 Standardization versus
     adaptation of different elements of the marketing mix in export ventures. 
 The influence of internal
     and external firm factors on product adaptation and performance. 
 The impact of different
     marketing capabilities on an export venture’s performance. 
 The contingency approach and
     its relevance and foundations for theory building in export marketing. 
 A meta-analysis of the
     determinants of export performance. 
 Export barriers and
     incentives and their relationship with performance.
 Antecedents of export market
     oriented behaviour and performance.
 Management characteristics
     and export success.
 The relationship between
     export assistance and performance.
 The relationship between
     communication, marketing competencies, culture, trust, commitment and
     performance in export ventures.


The above list is by no means exhaustive and other topics in the
field will also be considered.

The publisher of the ‘Research Handbook of Export Marketing’,
Edward Elgar, has assured me that authors can retain their intellectual
property in their submissions and are also able to submit their papers to
journals on the basis that the journal publication doesn’t precede the
publication of the Handbook. Deadline for receipt of manuscripts has been
updated to December 31 2013.  Papers
should be submitted via e-mail to the ‘Research
Handbook of Export Marketing’ Editor, Dr. Craig C. Julian at the following address:


Dr. Craig C. Julian,
Southern Cross Business School, Southern Cross University, Australia: E-Mail: [log in to unmask]

AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance:  [log in to unmask]
AIB-L is a moderated list.