CALL FOR PAPERS
2014 World Marketing
Congress
August 5-8, 2014 Lima,
Peru
Track
“Marketing in BRICS”
Co-Chairs Gregory Kivenzor and Deon Nel
Suggested
topics for this track include:
· marketing in
transitional BRICS economies
· comparison among BRICS consumers
and these with Western markets
· cross-cultural and
multicultural marketing in BRICS
· cultural issues and
their effect on marketing successes and failures
· peculiarities of B2B and
B2C marketing environment
· marketing to the growing
middle-class
· marketing to consumers
in the bottom of the pyramid
· marketing luxury
products in BRICS
· marketing effects on
ethics, sustainable practices and CSR
· competition between MNCs
and local players in BRICS · SMEs in BRICS
· firms from BRICS
entering developed markets
· teaching marketing
disciplines in BRICS
· brands in BRICS.
This
list is neither comprehensive nor exclusive, other BRICS related topics will be
considered.
Track
co-Chairs foresee the use of different session formats: competitive paper
presentations, panel discussions, poster sessions, etc. General requirements
are listed in the AMS Call for Papers: http://tinyurl.com/lql5s3x. New Submission
Deadline: October 31, 2013. By this date,
you need to submit only an extended abstract (up to 5 pages) for the purpose of
review. You may find useful an example of the structured abstract posted on the
AMS site: http://tinyurl.com/kxbxvse. If you have any questions, please contact track co-Chairs:
Note: co-Chairs
are in a dialog with publishers and explore opportunities to publish full academic
research papers presented at the “Marketing in BRICS” track in a book.
